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10 ways to differentiate your print service

Thursday, 11 January 2018
By Print21

“Introduce more varied and high-quality alternatives’: Henryk Kraszewski, Ricoh.

When it comes to attracting and retaining new customers, the commercial printing sector is a highly competitive place, with a constant stream of new entrants, thin margins and shifting demands.

In the latest issue of Print21 magazine, Ricoh’s Henryk Kraszewski offers ten tips for differentiation.

It’s important for printers to find ways to clearly differentiate their product offerings from others in the market. The most effective way to achieve this goal is to expand the types of print services on offer and introduce more varied and high-quality alternatives.

 

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