Currie at PacPrint

Friday, 26 May 2017
By Print 21 Online Article

    Currie at PacPrint

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Wow! Nichola shares in the excitement of the show sales.

One of the largest investment waves in the show’s history sees every large item of printing and finishing equipment sold from the Currie PacPrint stand.

The remarkable sales achievement was hailed by Phil Rennell, sales and marketing director, as proof that Currie Group‘s customer engagement strategy is producing results for printers in the widest range of sectors, from commercial to labels and packaging.

He paid tribute to the hard work of the sales staff as well as the quality of the group’s technology partners, HP, Horizon and ABG. “We make things happen for our customers, we understand and engage with their business goals. That’s our difference,” he said.

The stand was laid out in application centres where visitors could see how the technology all fitted together to produce end products. Everything from labels to full-size B2 prints on textiles from the HP Indigo 12000 to the latest in digital embellishment contributed to the success. Sold signs adorned the presses and finishing equipment, many a testament to the work done before the show opened. Others were genuine ‘walk on’ sales that emanated at the show.

A sense of the future of printing informed much of the Currie exhibit. An enclosed dark room glowed with fluorescent colours at one side of the stand while a robotic arm operated with rigorous automation at the other. World first connectivity produced booklets without touch points, a full print production line for less than the price of an offset press.

Currie Group claimed top spot for sales at the show, even while acknowledging there are a lot of follow ups to do in the weeks ahead. “It’s been a sensational show for us,” said Rennell. “And I believe it’s been good for the whole industry.”

Sold! Another HP Indigo 7900 badged with pride.



One Response to “Currie at PacPrint”

  1. May 29, 2017 at 1:11 pm,


    Great news, but…

    You make this out to be show sales, but we all know that a lot of hard work has gone into these deals prior to the show and they used PacPrint as a forum to get some publicity.
    I know of three large sales that were done prior to PacPrint but only announced at the show.
    How many machines did Currie sell and how many did some other vendors sell? An Indigo 12000 is worth more than five Ricoh C9100 or KM1100
    Same effort put in by the sales force for nearly each sale.

    The real achievement is what the smaller vendors sold, as they were in real competition with the other exhibitors.

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