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EFI celebrates 30th birthday at Connect 2018

Wednesday, 31 January 2018
By Jake Nelson
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The Wynn Las Vegas played host to Connect 2018.

EFI Connect has wrapped up for another year, with the company marking its 30th anniversary at its users’ conference in Las Vegas. The show featured keynotes, product announcements, and breakout workshops to help EFI clients get the most out of their gear and software.

Stretching out over four days at the Wynn Las Vegas, Connect 2018 included keynote presentations from Guy Gecht, EFI’s CEO, on the ‘fourth industrial revolution’, and from print guru Dr Joe Webb on how to sell print in today’s digital-centric media market. The conference also played host to another of Gecht’s now-ubiquitous ‘fireside chats’, this time with the first two customers of EFI’s mammoth Nozomi C18000 inkjet packaging press.

EFI announced several big products for the upcoming year, in both hardware and software. Two new inkjet solutions are slated for release in the first quarter of this year: the flatbed HSF4 printer and the upgraded FabriVU 340i for soft signage; meanwhile, in software, version 6 of EFI’s Productivity Suites has reached the end of the testing cycle and should be rolled out soon. The company also launched its new customer engagement suite, MarketDirect.

EFI’s sponsors had their own big announcements to make as well. Xeikon has taken over service, support and supply of the Jetrion line of digital label presses from EFI, who will still provide the ink; the Jetrion presses will complement Xeikon’s existing Cheetah, Panther and 3000 series. Xerox, meanwhile, displayed its new digital press, the non-APAC equivalent of Fuji Xerox’s Iridesse, on the show floor.

Xerox’s yet-unnamed equivalent to the Fuji Xerox Iridesse digital press.

Frank Mallozzi, EFI.

Those looking to attend Connect in future years should keep an eye on the calendar, as guests were surveyed about the possibility of returning the conference to its original date in April, when fewer potential attendees are away on holiday; the warmer weather would also make for less of a shock for Australian and New Zealand guests. “Connect was originally in April. We moved it to January to tie it with our sales kickoff initiatives,” said Frank Mallozzi, senior vice president for worldwide sales and marketing at EFI. “We’re going to hear from our customers – we’ve sent a survey out and are waiting for the results. Nothing is firm yet,” he said.

Look out for our full coverage of Connect 2018 in the next issue of Print21 magazine.

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