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Entries open for ACA awards

Thursday, 20 April 2017
By Print21

Entries are now open for the Australasian Catalogue Association’s (ACA) 26th Annual Awards, which include for the first time a new Direct Mail category.

“This year we are thrilled to include a new category for the awards – Direct Mail. With loyalty programs, magalogues being delivered direct to VIP customers and catalogues via subscription the Direct Mail category will appeal to many of our retail community,” says Kellie Northwood, CEO, ACA.

The growing awards program is now trans-Tasman and last year attracted over 700 entries and 750 attendees.

“Year after year, the awards continue to be a celebration of a vibrant and growing industry,” says Northwood. “Trends emerging throughout the year are recognised by the judging team, as are campaigns that deliver strong brand and efficacy results. We always look forward to celebrating with the entire industry on the night and this year in a bigger venue will be very exciting.”

Categories range from Home to Fashion, Cosmetics and Pharmacy to Recreation and Leisure, B2C to Retailers, Sustainability to Digital and Direct Mail.

Each entry is judged based on the merits of effectiveness and campaign success. Judges range from senior creatives, retail marketers and industry stakeholders.

The event will be presented by master of ceremonies Libbi Gorr at the Melbourne Convention & Exhibition Centre on Friday 25th August.

Award entries close 5pm, Wednesday 31st May, 2017.

Judging in Melbourne will take place from 13-16th June, in Auckland on 16th June and in Sydney from 20-23th June.

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