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Epson’s large format expo underway in Melbourne

Wednesday, 19 October 2016
By Print 21 Online Article

Eleven40 Studios, Melbourne

Epson’s inaugural Large Format Product Expo in Melbourne will feature the company’s complete range of solutions in signage, photography, proofing, production, dye sublimation, direct to garment and technical printing.

It’s the first in a series of nationwide events designed to communicate more directly with customers.

“Having products being demonstrated in one location was very successful at the recent Visual Impact in Sydney but there’s a lot going on at trade shows and you’re competing with others for attention. This will be more than a regular trade show and it’s a way of talking directly to existing and prospective customers and providing a more personal touch,” says Nathan Fulcher, communications manager, Epson Australia.

“There’s already been considerable interest in the event from customers and dealers and the registration numbers look very promising, with many locking in the times that they intend to drop in.

The two-day event on Wednesday, October 26 and Thursday 27 at Melbourne’s Eleven40 Studio at 1140 Malvern Road, Malvern, will include a demonstration area dedicated to the company’s flagship SureColor Signage range.

Epson's SureColor S80600

Epson’s latest generation Eco-Solvent printers have drawn acclaim for their outstanding print quality and ultra-low running costs. The new range features Epson PrecisionCore® head technology and a new UltraChrome™ ink set that delivers prints with unparalleled quality, brightness and colour gamut. At the Expo, Epson will be demonstrating the 64” SureColor SC-S80600 that uses a 9- or 10-colour ink set to produce the widest colour gamut in its class and achieve between 96% and 98% PANTONE® coverage.

 Alongside the Signage range will be demo area number two highlighting the acclaimed SureColor Fabric range. The third demo area will highlight Epson solutions for premium photo, fine art, poster and graphics production, and proofing and packaging design applications.

 In the photographic and fine art space is the new Epson SureColor SC-P800 delivering professional quality photographic and fine art images in sizes up to A2 and larger using large cost-effective ink cartridges. Still in the photo space are the SureLab SL-D700 and SureLab SL-D3000 commercial photo and photo merchandise printers, the former of which will be on display at the Expo.

 The final demo area belongs to the new Epson SureColor Technical range. This series is designed to address the needs of retail and business graphic printing. It uses a low cost 5-colour aqueous UltraChrome™ ink set to produce extremely cost-effective output on coated and uncoated stocks.

Customers are welcome to walk in from 8am to 7pm on either day or pre book demos in advance by e-mailing

Epson is planning a nationwide roll out of large format expos in other capital cities in 2017.


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