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Ex-Fuji Xerox agents expand Cable Blu

Wednesday, 11 October 2017
By Print21
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Former Fuji Xerox agents Rick Buscombe and Tim Hoffman, who left the company last year along with several colleagues, are looking to expand their own print management and IT support service Cable Blu to new markets in Sydney and Brisbane.

The pair announced the move in a media statement titled:  Corporate Laziness Replaced by Dynamic, Customer First Office Management.

‘Brand agnostic’: Rick Buscombe, director, Cable Blu.

Buscombe and Hoffman say they’ve stepped into the breach for Melbourne and Adelaide businesses as Fuji Xerox “backtracks” on its long-promised standalone enterprise services.

“We are brand agnostic, so we give companies an unbiased view across their print and copiers,” says Buscombe, a director at Cable Blu. “At the same time, we help to manage or even run your IT. We also don’t force sales-centric upgrades on customers. Why throw out old tech for a new gizmo just to meet someone else’s sales objectives? We don’t agree with that approach.”

‘We’re questioning the norm’: Tim Hoffman, director, Cable Blue.

Fellow director Hoffman says: “We want companies to challenge the way they are doing things. We’re questioning the norm; don’t stay embedded with a particular manufacturer: there are alternatives. It’s all about getting the best outcomes and efficiencies for our customers, but if the ROI isn’t shown for the customer, we won’t pursue it. We show the customer whether a solution is worth it – or not.”

The small, St Kilda-based startup works with businesses using between 1-100 machines and offers a productivity-driven, affordable and highly-personalised service that is guaranteed by unique “money back” guarantees, according to the media statement.

They are looking for similarly qualified professionals in other markets, namely Sydney and Brisbane, to increase their footprint.

For hundreds of thousands of small Australian businesses, their IT and print is a lifeline when it comes to communicating effectively with customers. However, sometimes the computer or printer just says a firm “no,” leaving business owners scratching their heads as productivity plummets, no real help from their suppliers and a non-existent IT department to troubleshoot the issue.

 Combined with an inevitable tightening of the purse strings when the economy worsens, it is those same auxiliary support departments that are often the first to go. While most small businesses would never get rid of their internet connection, a surprising 27% simply have no IT or auxiliary support whatsoever, instead relying on a mate.

 As any Australian knows, mates are great – but when it comes to business, a professional eye can make a difference of hundreds of thousands of dollars.

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