Ferrostaal farewells print GM for major restructure

Ferrostaal Australia has farewelled its general manager of print and consumables in a bid to kick-start a business restructure process that will see the transformation of its sales organisation structure under new print GM, Rayne Simpson.

The departure of industry veteran Wintle, who came aboard from CPI when Ferrostaal took on Komori’s Australian offset press business in 2010, was announced this week along with plans for the organisation to restructure its sales operations.

According to Ferrostaal Australia’s CEO, Markus Haefeli (pictured), Wintle’s departure supports the company’s need to alter its sales organisation structure to better meet the changing needs of its customers.

Under the new planned structure, each sales person will become a single source of contact for print-related products and solutions. It is a business structural change that Haefeli says is necessary to remain prosperous in a fluctuating industry.

“The graphics industry has gone through a huge change in the last 18 to 24 months,” says Haefeli. “We are adapting our total organisation to change and that means looking at new models and ways to do things. We see it as a positive way forward, and we’ve got the support of Komori.”

The structural transformation is to be overseen by Wintle’s new replacement, Rayne Simpson, who until now was the company’s general manager of Print Finishing. Haefeli says that Rayne has, “got a strong track record of success in the businesses he has run, and we need to give him the tools to continue that success…he fits in to the model of our future organisation.”

Under the new structure, Simpson will assume the role of general manager for the end-to-end print portfolio, comprising of printing, finishing, automation and consumables. The structural changes are not expected to impact existing customers.

“They [our customers] would not see that much of a change,” says Haefeli. “They will be dealing with the same sales guys and engineers, but there’ll be a new guy who’s pulling the strings. They already know Simpson very well.”