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Innovation Centre brings DES and EFI together

Tuesday, 19 May 2009
By Print21

DES and EFI join forces to open Sydney-based Innovation Centre.

In July this year, the two companies will open the EFI Innovation Centre in Rhodes, which will cover e-commerce products such as Digital StoreFront, commercial and industrial printing solutions including the Jetrion full-colour digital label press, the Fiery XF and Colorproof XF range of colour management software along with large-format and superwide format UV solutions.

Together, EFI and DES have shared a long working relationship: DES has been the EFI proofing solution distributor for 10 years and is now a significant partner for VUTEk superwide digital inkjet printers, Rastek UV wide-format inkjet printers, Jetrion industrial inkjet printing system and the Digital StoreFront.

Ian Clare, (pictured) managing director of DES, and Russell Cavenagh, sales director, both believe this is an opportunity that can strengthen the relationship between the two companies and also showcase EFI products from the start to the finish of the workflow.

“We have worked extensively with EFI over the last 10 years and this partnership is a logical step to providing a wider Asia Pacific regional service and increased customer satisfaction,” Clare said.

For EFI, which made the decision this year to eliminate an office with staff working from home, the Innovation Centre increases the company’s physical presence.

According to Ramin Kazemi, EFI’s managing director, the synergies between the two company’s puts the Innovation Centre in good stead for a successful future in Australia.

“DES shares our vision of adding value and it has a strong history of successfully introducing and supporting digital technology into the graphic arts market,” he said. “We are very pleased to be expanding this partnership of our world-class digital printing and UV printer solutions.”

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