Latest News

Insane $1.8m grand format deal

Thursday, 11 May 2017
By Print21

(l-r) Matt Ashman and Christoph Gamper of Durst with Rodney James, MD Insane Signs, at FESPA in Germany

NSW grand format specialist Insane Signs & Print has signed a $1.8 million deal at FESPA to buy two Durst Rho 512R Plus UV inkjet printers.

The Newcastle-based printer, described as one of Australia’s fastest growing digital print providers in the grand format market, becomes the first company in the world to invest in two Rho 512R Plus machines simultaneously.

Insane MD Rodney James says his goal is to double turnover within the next two years.

“We’ve spent a long time evaluating different printers and were most impressed by the visit to the Durst factory and their extensive testing,” says James, who runs the business with his wife Sharon. “When I first went to the Durst factory and R&D facility it seemed like it was something from a James Bond movie – I was like a kid in a candy store. Nothing was too much trouble, and I’ve been absolutely amazed by what I’ve seen. The Durst technology has completely blown me away.

“In all truth, when I was first introduced to Durst I felt there was no way I was going to be able to afford these printers. To me, they are the Rolls-Royce of the trade. But we are shooting for the stars, and with Durst’s newer and more efficient machinery I believe I’m going to save over the long term, plus I have the utmost confidence that we will be backed by a fabulous sales, service and support team.”

Insane Signs & Print is primarily a trade printer and serves major brand owners throughout Australia and New Zealand. The company produces all types of grand format printing, flatbed and general signage work, sending out around three kilometres of fencing fabric, both mesh and shade cloth, across Australia and New Zealand every day.

James and his wife purchased the business ten years ago when it was a small sticker shop with one vinyl plotter and no printer at all. Over the years, they have expanded to a printing stable of eight grand format and flatbed digital printers, before this latest acquisition. Until now, Insane Signs & Print has been reliant on solvent technology.

“In the past, our turnaround time could have been as much as three weeks for jobs over 30,000m², so we had to turn down work when customers required large print jobs in eight days or less,” says James. “Now, we’ll be able to dramatically decrease our turnaround times and ship even large quantities in five days, and, in many cases, within 24-36 hours, and for some jobs possibly even offer same-day service. These printers will usher in a new dawn of faster service, with supreme quality, and it’s really exciting to contemplate what we can do for our customers. This is huge for us.”

The two Durst Rho 512R Plus roll-to-roll systems are due to be installed in the next few months.

The Durst Rho 512R Plus

The 512R Plus is a superwide 5m UV roll-to-roll printer that prints at 400m² per hour with superior quality. Using flexible inks, it is ideal for many different markets including the fast-growing fabric graphic market, and other display items such as 5m wide vinyl banners and mesh for facade cladding. A further enhancement is the Durst Quadro Array Greyscale Printhead with 2048 nozzles per colour, which achieves optimum print quality with high productivity.

“This technology will really raise the bar for Insane Signs & Print, which is set to grow its business substantially in the next few years thanks to this new Durst technology which will open up all kind of new business possibilities,” says Matt Ashman, the local Durst account manager in Australia. “He’ll never look back.”



Comment on this article

To receive notification of comments made to this article, you can also provide your email address below.