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Kalido drives growth for Craveable

Wednesday, 06 December 2017
By Print21

IVE Group’s digital marketing agency Kalido has won a global award for its work with Australian fast food business Craveable Brands, which operates 570 Red Rooster, Oporto and Chicken Treat restaurants across the country.

“We approached Kalido to help us overcome a number of obstacles including missed revenue opportunities through unused customer offers and loyalty program, and an incumbent communication platform,” said Ken Russell, head of digital marketing at Craveable Brands. “Kalido delivered incredible results, transforming our digital marketing and driving exceptional revenue growth.”

Kalido won the Salesforce Partner Innovation Award in the Marketing Cloud category at the recent Dreamforce 2017 event in San Francisco for ‘transforming the Craveable Brands business through data driven customer communications, leveraging Salesforce Marketing Cloud to enable a customer-centric, omni-channel and automated solution.’ 

‘Outstanding results’: Joel Norton, CEO Kalido.

Kalido helped Craveable increase traffic in-store and assisted in the successful launch of its online delivery service for Red Rooster and Oporto. Craveable was also able to leverage real-time data integration with its POS and delivery GPS systems. By focusing on the customer experience, Kalido helped to drive incremental revenue growth, as well as supporting the adoption of the recently launched loyalty program.

The results included: a 600% increase in online store traffic through inclusion of SMS; 35% uplift in loyalty membership sign up; 400% increase in card conversion by attaching a customer to a card; 40% increase in loyalty transactions; Salesforce Marketing Cloud engagement programs contributed to $9M in incremental sales; and a 60% reduction in complaints.

“The success we have had with Craveable Brands is a testament to the importance of focusing on the customer experience,” says Kalido CEO Joel Norton. “By leveraging Salesforce Marketing Cloud, we have built a solution that is intelligent, customer-centric and delivers outstanding results.”




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