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Océ launches ‘new entity’ in Australia

Wednesday, 10 January 2018
By Print21

‘Greater focus on the specialised professional print market’: Craig Nethercott, MD Océ Oceania

Océ, acquired by Canon in 2009, has taken over marketing, distribution and service for the Océ branded wide format and production inkjet range from Canon Australia.

“This change in our go-to-market strategy will allow us to engage more closely with our customers and place a greater focus on the specialised professional print market,” says Craig Nethercott, who was appointed managing director of Océ Oceania last year.

The company’s Oceania operation was launched on January 1, 2018 and the new entity is now fully operational with a national team to support the company’s customer base, backed by ‘deep industry experience and the stability that comes with being a Canon company.’

Nethercott says Oceania is a unique and strategically important region. “This change makes us more responsive and agile, and better able to help our customers become more efficient and prosperous, not only through investment in the right new technologies, but by providing enhanced service and support, and a direct channel back to Océ R&D through our consultative approach.”

Océ is taking over the marketing, distribution and service for the Océ branded wide format and production inkjet range from Canon, including the ColorStream/ProStream continuous feed inkjet series, the ColorWave series high-speed wide-format family (see video), the VarioPrint i300/i200 series sheet-fed inkjet systems, the Arizona 6100 flatbed series and the flagship Colorado 1640 64” roll-to-roll printer – the first to feature Océ’s revolutionary UVgel technology – launched in 2017.

“Australia and New Zealand have embraced these technologies, possibly because the smaller market size here means that businesses simply have to be more flexible and innovative,” says Nethercott. “We are constantly inspired by the way our customers push the boundaries of their Océ technology, and remain committed to supporting them with product evolution and revolution. Our ANZ clientele is now just one step removed from our R&D centre, so their questions, issues and feedback can and will have a direct impact on the future directions of Océ’s digital print solutions.

Océ Australia is headquartered at Unipark 195 on Wellington Road at Clayton in Melbourne, with offices around Australia and a network of dealers across New Zealand. The company can be contacted on +61 1300 363 440 or via the website

Founded in 1877 and headquartered in The Netherlands, Océ is a global leader in digital imaging and industrial printing.



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