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Rigid printing and white ink for HP Latex

Wednesday, 28 March 2018
By Print21

HP has announced its Latex R Series of rigid signage printers at ISA Sign Expo in Singapore. The company is also releasing white ink for Latex, which it promises will not yellow over time like traditional UV white.

Mike Boyle, HP.

The new R Series of wide format latex printers can handle substrates including foamboards, foam PVC, cardboard, fluted polypropylene, solid plastics, aluminium, wood and glass. According to Mike Boyle, vice president for graphic solutions in the Asia-Pacific and Japan region at HP, the range brings HP’s vivid colours into the rigid printing world. “With the new HP Latex Rigid Technology, our customers can expand their offering into new, high-value applications while also opening fresh creative ideas and concepts for sign and display that provide their users greater value,” he said.

Thom Brown, HP.

Along with rigid printing, the R Series will also feature HP Latex white ink for the first time, employing a new system that recirculates the ink to avoid settling. According to Thom Brown, chief inkologist at HP, the ink will also remain white over time, unlike traditional UV ink which gradually yellows. “White ink has been a consistent problem for the industry. Traditionally it uses bigger and heavier pigment particles that frequently clog printheads, or the opaque mixture becomes separated and settles to the bottom of the ink reservoir,” said Brown. “Through HP’s investment in innovation around chemistry and engineering, the white ink solution with the HP Latex R Series is an industry breakthrough.”

Jeremy Brew, HP.

According to Jeremy Brew, application specialist for large format at HP South Pacific, customer demand drove the development of the new white ink, and HP took the time to make sure the quality was up to scratch. “It’s directly in response to feedback from customers, who have been asking for a white latex ink. We didn’t want to release one that suffers from the pitfalls that some white inks tend to create – this one will be quite unique,” he said.

HP will showcase the R series for the first time at May’s FESPA show in Germany, and it will be available in the latter half of this year. “We’re expecting availability in a number of countries, including Australia, in the third quarter,” said Brew.

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