Latest News

Signwave opens first South Australian store

Tuesday, 13 February 2018
By Print 21 Online Article

Sign and graphics franchise company Signwave Australia has opened its first store in South Australia at Mile End in Adelaide.

Signwave Adelaide Central is owned by Jodie and Ian Sims, who also own successful Adelaide based window tinting business, Window Shield.

“Expanding into signage was a natural progression to complement the tinting business,” says Sims. “Co-branding with Signwave was appealing because of the support and resources of a national brand, while allowing me to help support the visual communication needs of this city’s ever-growing festival industry – among other opportunities.”

The store is the first new opening since the current master franchise holders took over in 2014, and marks the next stage in the Signwave Australia business strategy, following the first stage focusing on existing franchisees and strengthening the brand in Australia.

“The market and clients are responding to our proposition,” says Linda Sultmann, general manager, Signwave Australia. “The success of our network has come from providing a dependable, knowledgeable and professional visual communications service based on problem-solving and providing comprehensive solutions.

“We urge printers not to play the ‘fool’s game’ of cutting prices. The print industry is challenged for growth and profitability so now is the time for printers looking to diversify or switch to signage and independent sign business to convert to the Signwave brand to grow,” says Sultmann.

Franchise operations manager Dean Rowland says Signwave is especially interested in the Brisbane and Gold Coast markets. “There are also a limited number of identified opportunities in other key metro and regional metro areas and there is a sizzling resale opportunity in a prime, Sydney, metro area.

“We are excited about the momentum we are building to complete our national network and the excellent returns we are providing our centre owners.”

Comment on this article

To receive notification of comments made to this article, you can also provide your email address below.