Winds of Change – Baker for Spandex

Spandex Asia Pacific has named its new area sales manager for the Brisbane South and Western Queensland regions. Andrew Baker, a signage and print industry stalwart, he will now be located at the company’s distribution centre at Yatala.

With more than 25 years in the printing industry under his belt, Baker has worked with the likes of Daltons, General Electric Plastics selling acrylic and polycarbonate sheeting, J.L. Lennard Graphics working with printing roo consumables, and most recently, with AVS selling wide format media and hardware.

Baker has accumulated 17 years in the local signage industry as a member for the Screen Printing & Graphic Imaging Association of Australia (SGIAA), and has served as the association’s secretary for 10 years.

Baker’s new employer, Spandex, says his years of knowledge throughout the various markets making up the signage industry will be an invaluable asset to the company’s continued growth throughout Queensland.

According to Baker, the move to Spandex allowed him to help the continually expanding wide format digital industry prosper.

“I wanted to remain in the wide format digital industry,”says Baker (pictured). “And, seeing the growth in wide format digital, which continues even though the economic climate is still pretty average, wide format digital growth is still happening.”

Baker says the wide format industry has broadened substantially, with the development of a plethora of diverse substrates that can be printed on for more applications than ever before.

“Signage, screen-printing, digital printing, offset and colour printers have made the transition to wide format digital,” he says. “Compared to the traditional paper printing industry, there are more medias available for that market that weren’t able to be printed on ten years ago. Now, some customers are diversifying, which is important in this business climate.”