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10 iGen3 presses for multi-$million asset sharing rollout across Australia

Thursday, 16 August 2007
By Print 21 Online Article

The ground-breaking ‘timeshare’ business model aims to aims to enlist up to 40 unit holders per site. The capital city strategy initially plans a least one site in Sydney, Melbourne and Brisbane with other states to follow.

Colour Central, a new entrant into the printing industry, has made a multi-million commitment to install 10 Xerox iGen3 110 Digital Production Presses, and five Nuvera EA 144 digital production systems in five sites across Australia over the next 12 months. With a marketing promotion that touts A Licence to Print Money the company aims to completely change the digital printing landscape through shared ownership of ‘best-of-breed digital printers’.

Colour Central maintains it has negotiated substantial discounts on the cost of the presses and other technology, on the strength of one of the largest orders for digital presses placed anywhere in the world. It is claiming ‘the negotiated deal on the hardware and toner costs is exceptional.’

This will enable the collaborative model to deliver digital print at extremely competitive cost prices to the unit holders, who are then able to charge what they want to customers.

Unit holders will be able to access the state-of-the-art hub for instant estimating, ordering and job ticketing through Quote & Print Insite, which interfaces with Kodak Unified Workflow Solution. Other equipment suppliers include Canon for wide-format and GBC Australia for cello glazing and bindery.

Currently Colour Central representatives are calling on printing companies throughout Australia to solicit support. According to a spokesman for Colour Central marketing, the initial reception is extremely positive from printers. “There are around 5,300 printing companies in Australia. We are confident we will achieve the numbers,” he said.

The plan envisages Colour Central as the owner and operator of the sites, employing personnel and meeting the fixed costs. Unit holders will undertake to utilize the site for print or finishing of at least $3,000 (up to $7,000) per month. Jobs will be completed and dispatched within a maximum of 48 hours. Sample prices being quoted to unit holders include 250 x A4’s CMYK and matt cello double-sided, 150gsm for $80.00; 3.2 cents per sheet.

The company is using the local market as a test bed for the revolutionary business model before taking it international, according to the spokesman.
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