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1st local PODi study claims over 4,200 digital production engines in Australia

Wednesday, 31 October 2007
By Print 21 Online Article
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Annual colour machine sales are up by 60 per cent to 960 while sales of monochrome engines will be down by 28 per cent to 502 by the end of the year.

The study is the initial publication of Caslon Aust NZ, an affilate company of the US-based PODi organization. It was launched at the inaugural Sydney PODi Application Forum in October where a turnout of over 130 industry types focused on  the digital print market over the two-day event.

The Australian Production Digital Print Market Study was carried out by David Gradwell, former graphics marketing manager for Canon. He claims there are 4,219 colour and mono machines in approximately 1,400 printing sites around the country. Although the number of colour engines is growing faster black & white machines still represent 62 per cent of the total installed base.

The study is first to be compiled using data from the majority of vendors – Fuji Xerox, Hewlett-Packard, Kodak, Konica Minolta, Océ and Ricoh. It defines production devices as being operated by an operator and having speeds of 40 pages pm (colour) and 70 pages pm (black and white). A similar study on New Zealand is underway.

Organiser of the Application Forum and principal of Caslon Aust NZ, Gary Knespal of GASAA, (pictured right with PODi President, Rab Govil) said the event proved to be a great success. “The focus was on the use of personalised digital printing – selling solutions rather than print as a commodity in order to increase marketing response rates.

“I’m very happy with how the Forum went. Speakers were first class and the mix of attendees was excellent. I’ve had a lot of positive feedback and it’s definitely exciting to see PODi get off to such a flying start,” he said.

Keynote speaker and PODi President, Rab Govil was also impressed with the Australian kick off, claiming PODi has great future potential in the Aust/NZ region. “I’m really happy to see PODi come to Australia, it has strong potential in here. I definitely see it taking off. The audience has been very interested and interactive. I think many people have come away from the experience with useful information and interest in PODi. The numbers were very good, and I think next year there will be even more people attending”.

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