CURRIE GROUP
Marketing and Communications Manager
Head Office: Hawthorn
Reports to: CEO
Job Summary
Based at our Head Office in Hawthorn and reporting directly to the CEO, the Marketing & Communications Manager is a strategic leadership role responsible for driving all marketing, communications, brand, and lead generation activities across the business.
You will be responsible for developing and executing integrated marketing and communications strategies that enhance brand awareness, support business growth, strengthen stakeholder engagement, and promote the organisation’s products, services, and values. Working closely with key stakeholders across the business, you will identify opportunities to elevate the customer experience, increase market presence, and generate qualified leads that contribute to business success.
This role owns the marketing and communications strategy across all channels, including traditional, digital, social media, public relations, internal communications, content marketing, and events. You will be responsible for ensuring a consistent and compelling brand presence across all customer and employee touchpoints.
In addition, you will lead the strategy, optimisation, and execution of our customer-facing technology platforms, including CRM, eCommerce, marketing automation tools, website platforms, and other digital customer engagement systems. You will leverage data, insights, and technology to improve customer acquisition, engagement, retention, and overall marketing effectiveness.
The Marketing & Communications Manager will lead the planning, implementation, and evaluation of marketing campaigns, digital communications, public relations activities, internal communications, and brand management initiatives to achieve organisational objectives. This position requires a commercially focused and hands-on leader who can combine strategic thinking with operational execution to deliver measurable business outcomes.
Key Responsibilities:
Develop & Drive Strategy
- Develop and implement department strategy and annual marketing plans
- Identify market opportunities, trends, and customer insights to drive business growth.
- Monitor and evaluate marketing performance against agreed objectives and KPIs.
- Manage marketing budgets and ensure effective allocation of resources.
- Provide strategic marketing advice to senior leaders and key stakeholders.
- Develop and implement the internal and external communication strategy
- Develop and implement external technology strategy
Achieves Results
- Understands and deals with organisational complexity and competing requirements to implement strategy.
- Seeks responsibility and acts as a role model of accountability for business outcomes.
Exemplifies Team Leadership
- Builds and leads successful teams
- Empowers and motivates by providing clear performance expectations and building capacity
- Is dynamic and inspirational when communicating
- Defines success criteria and engages others to commit to the vision
- Tailors influencing style to the drivers of others and achieves agreement
- Manage external suppliers, agencies, designers, and contractors.
- Ensure projects are delivered on time and within budget.
Teamwork & Collaboration
- Show leadership and collaboration with all stakeholders
- Where relevant, ensure annual leave is forward planned with annual entitlement booked and taken by June 30 each year (personal and for your direct reports)
- Set goals for direct reports and lead annual performance reviews
- Ensure all direct reports have current position descriptions
- Maintain staff costs with budgets
- Review training needs if any for your direct reports and provide recommendations to senior management
- Develop a careers succession plan for your department and provide recommendations to your senior manager
- Flexibility / willingness to adapt
- Communicate effectively with manager and peers: keep in regular contact with your manager
- Demonstrate professional respect for colleagues.
- Work effectively within your team and those of other departments
Quality Management
- Promote the mindset of the effectives use various Quality systems and processes throughout the group such as ISO 9001 and demonstrate leadership and commitment to Aldus quality management systems
- Ensure support for successful re-certification or initial certification of various BU’s throughout the ALDUS business.
- Review and input into YOY annual Quality targets for the ALDUS business
- Ensure effective resource is in place to support Quality requirements and prioritised activities
- Provide measurement systems across the group in relation to Quality
Workplace Health, Safety & Environment (WHSE)
- Provide leadership in WHSE that demonstrates commitment to continuous improvement
- Define, document, and communicate WHSE policies and procedures
- Provide resources to ensure legislative compliance and to implement WHSE policies and procedures
- Allocate competent management representatives be responsible for the resolutions of WHSE issues
Qualifications / Experience required:
- 8+ years of experience with marketing B2B enterprise solutions
- Exposure or experience in pre-sales/sales will be an added advantage
- Proven success (revenue generation) with multi-channel demand generation campaigns (traditional and digital), via customer centric marketing, communications and advertising.
- Experience with various CMS platforms (Big Commerce will be an advantage)
- SEO/SEM and PPC advertising (google adwords).
- Excellent organisational and time management skills
- Strong desire to succeed and strong worth ethic
- A positive attitude and self-motivator
- Excellent problem solving skills
- Strong communication skills
- Well-presented and professional manner
- Must be able to work independently and in a team environment
- Strong attention to details skills
- Ability to identify new opportunities and exploit them to the benefit of the company
- Proficient in building optimal customer relationships
- Excellent communication and motivational skills with the ability to encourage and build team spirit, bringing about mutual respect and cooperation
- Understanding the key metrics within the business unit and being able to interpret them to the executive management team and board of directors
- Competent business development skills with deep knowledge of marketing campaigns, principals, and procedures
- Capability of managing multiple projects with exceptional time management and problem resolution skills
- Focus on sales and financial results coupled with willingness to take full ownership of responsibilities and business decisions
Express your interest: rebeccastasinis@curriegroup.com.au