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Winds of change: APN Outdoor’s new strategy guru

Thursday, 26 April 2018
By Print 21 Online Article

Jeremy Howe, APN Outdoor.

APN Outdoor has appointed Jeremy Howe as its new chief strategy and innovation officer, reporting to CEO James Warburton. Howe comes to APN Outdoor from Telstra, where he most recently served as director of product innovation for retail.

According to Warburton, Howe’s appointment is part of APN Outdoor’s growth strategy and a push for competitive advantage. “We have a clear strategy, focused on transformation, innovation and the evolution of APN Outdoor in the broader media eco-system. With a strong balance sheet, successful operations in Australia and New Zealand, and growing revenue and earnings, APN Outdoor is well positioned for the future,” he said.

“Jeremy has excellent strategic skills, a proven track record in driving innovation and a depth of product innovation experience across the telecommunications and media sectors. I am delighted that he will be part of the APN Outdoor executive management team.”

Howe said he was ‘thrilled’ to be joining APN Outdoor at such a transformative time, and looks forward to his new role. “I am excited by the business’ appetite for creativity and innovation, and am very much looking forward to developing longer-term strategies and initiatives that will result in profitable returns for APN Outdoor,” he said.

Howe is the latest appointee among a number of high-profile positions at APN Outdoor, including Philip Knox as chief financial officer and Charlotte Valente as general manager for marketing. Warburton is also a recent appointment, having left V8 Supercars for APN Outdoor last october.

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