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Acrobat roadshow around Australia

Wednesday, 27 June 2001
By Print 21 Online Article

The fairly low-key launch of the products is a deliberate strategy, according to Jordan Rizes, Adobe marketing, who said the company wanted to do more direct presentations to industry groups rather than advertising. He believes the benefits of the products are best understood in live demonstrations.

Acrobat has become increasingly important to the graphics industry. PDFs (page description format) are almost the defacto standard for the industry with an increasing number of pages being transmitted in this file transfer format. Almost all prepress vendors have developed their own version of PDF creation.

Acrobat 5.0 is particularly interesting to graphic designers and prepress operators who will find it has a lot more capability and new features such as prepress colour management, multiple views online, overprinting and soft-proofing, and the protection of high-resolution work. It also allows you to extract images from PDF documents and save them as TIFF or PNG files.

PageMaker 7.0 is directed more towards the business and small office publishing market. It is of peripheral interest to the professional design, prepress and printing markets since Adobe refocused its professional imaging strategy with InDesign.

Show dates around the country are:

Sydney Wed 11 July Wesley Centre,
200 Pitt St., City.

Canberra Thu 12 July National Convention Centre,
31 Constitutional Ave.

Brisbane Fri 13 July Brisbane Convention Centre,
Cnr. Merivale & Glenelg Sts.,

Melbourne Tue 17 July Hilton,
192 Wellington Pde.

Adelaide Wed 18 July Stamford Grand,
Moseley Sq., Glenelg

Perth Thu 19 July Novotel Langley
221 Adelaide Tce.

Book for these sessions on 1300 550 205
or visit

Record sales of its Acrobat software helped Adobe’s second quarter results to June 1, 2001 to reach US$344m, compared with US$300m for the same period last year. Net income was US$61.3m for the second quarter, compared with US$65.8m in 2000.

President and ceo Bruce Chizen said 67 per cent growth in Adobe’s ePaper Solutions business, which includes Acrobat, combined with operational efficiencies, helped produce another quarter of solid performance.

The company has also settled a lawsuit brought against it in connection with its acquisition of Frame Technology. Chizen said this has no material impact on Adobe’s financial results and concludes an issue that has been pending since 1996.

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