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Adobe advances its print production capabilities

Thursday, 06 April 2006
By Print 21 Online Article
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The PDF Print Engine software is designed to enable print equipment to output PDF files with accuracy and consistency, and ensure the format remains easy to use. Manufacturers like Heidelberg, HP, Kodak and Fuji Xerox are all expected to incorporate the new technology into their workflows.

Shantanu Narayen, president and COO at Adobe, says the demand for the software upgrade was fuelled by the rapid adoption of the PDF format in the graphic arts industry, and will allow partners to deliver high-quality print workflows

“Adobe continues to innovate in core printing technology because, even in our highly digitised world, the printed page remains integral to how content is delivered and consumed,” says Narayen.

Adobe hopes the upgrade to its RIP technology will allow for the complex effects made possible by the latest design software to be properly reproduced in the printed form, meaning nothing is lost in translation.

Frank Romano, professor at the Rochester Institute of Technology, says there is increasing pressure on creatives to produce sophisticated designs, with printers playing an invaluable role in allowing these ambitions to be reached.

“With Adobe PDF and JDF as the backbone, the Adobe PDF Print Engine synchronizes designs directly with the printing process; assuring designs print right the first time and elevating the consistency, reliability and profitability of print.”

Angèle Boyd, group vice president for technology analyst IDC, claims the new RIP software will prove essential to print providers as the industry shifts increasingly towards shorter runs with variable data elements.

“The Adobe PDF Print Engine unites the design process to the print process, automating design, prepress and print workflows to significantly improve efficiency and profitability,” says Boyd.

Adobe is providing development kits to manufactures to use in the development of their next generation of products, to be utilised in areas like RIPs, workflow systems and print previewing and proofing software.

The company claims the modular architecture of the Adobe PDF Print Engine will allow speedy upgrades, enabling printers to update their print systems to the latest PDF specifications with little system downtime.

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