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Adobe engages with printing industry again

Monday, 01 August 2011
By Print 21 Online Article

After removing itself from the central position it once enjoyed in the printing industry Adobe appears to have had a change of heart and wants back in.

Despite becoming the defacto standard layout and image software supplier to printing, Adobe has distanced itself in recent years from print on paper. Garry Knespal, organiser of this years’ PrintCom Expo in Melbourne has lured the software giant back to interact with the industry.

Michael Stoddart, head of Creative Solutions at Adobe Asia Pacific, says last years PrintCom show in Sydney proved to be a valuable engagement with traditional print providers as well as the signage and retail marketing community.

“This year we’re looking forward to extending this engagement with presentations that demonstrate Adobe’s offerings well beyond publication printing.”

The Adobe stand will be at the centre of the GASAA PrintCom Expo, adjacent to the high traffic midpoint of Visual Impact Image Expo, POPAI’s Marketing at Retail Expo and Retail 2011.

Adobe will be running free sessions continuously throughout the three-day expo, targeting production printing for the three key market segments.

Garry Knespal, executive officer of GASAA says Adobe has seized a highly visible, direct and informative presence at the tradeshow.

“Adobe always attracts a crowd and brings such great energy whenever it goes public, as they don’t go out to trade shows very often. It’s always a good thing whenever they come out and interact directly with the print market.

“Many trade shows have a strong focus on hardware, PrintCom is about hardware and software.”

The GASAA PrintCom Expo 2011, will be held at the Melbourne Convention and Exhibition Centre from 13 to 15 September.

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