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Adshel boosts marketing team

Tuesday, 26 May 2015
By Print21

APN News and Media’s outdoor advertising specialist Adshel has appointed the first of four new marketing managers as it steps up a major push into the booming outdoor digital market.

Adshel has internally promoted Charlotte Valente as its head of marketing, responsible for leading the strategic direction of all marketing activities including brand, product and research, as well as client strategy and communication. The company also promoted Sarah Hughes as product marketing manager, from a previous role as product marketing executive.

Adshel said it plans to appoint two more managers in trade marketing and strategy in the coming weeks.

In an investor day statement last week, APN chief executive Michael Miller revealed plans to sharpen the company’s focus on the fast-growing outdoor advertising market, which is being driven by the digitalisation of old formats.

“The launch of Adshel’s street furniture digital network will broaden consumer reach and revenues across Australia and New Zealand,” Miller said.  “We were chuffed when the Commercial Economic Advisory Service of Australia (CEASA), the bench mark for the advertising industry, released industry figures for 2014 showing that outdoor was the only traditional media channel to grow, going up from 4.8% to 5.2%. This is great news for the industry, coming off our 10% revenue growth last year. It’s especially great news because we believe our share is under-represented in the Australian market.

Adshel will also phase out paper and glue at 35 of its most prominent roadside locations across Auckland’s CBD and surrounding suburbs as part of a of a plan to install 150 digital panels in Auckland, Wellington and Christchurch in the next 12 months.

 

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