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Agfa accesses the cloud

Thursday, 05 April 2012
By Print 21 Online Article

Print providers wanting to set up an online store to provide web-to-print services for their customers will soon be able to tap in to Agfa Graphic’s new cloud-based WtP software solution, :Apogee StoreFront, to help easily set up online stores for both printed and non-printed products.

The entirely web-based software platform, which will be launched at drupa in May, has been designed to operate with either a public online storefront or as a business-to-business portal, and being cloud-based, the system has been developed to operate remotely without the need for print businesses to invest in additional server, networking or internet security infrastructure.

“We developed StoreFront as a cloud service so that printers do not have to invest in hardware or additional bandwidth,” says the system’s product manager, Laurens Leurs. “They don’t need expertise in web development or internet security either.”

The program is designed to integrate with Agfa Graphic’s :Apogee Prepress 8 software, which will also be launched in May at drupa, and will allow web print orders to be processed by any of Agfa’s 8000 :Apogee Prepress systems.

StoreFront lets print buyers design or edit their own documents onoine, and allows occasional users to personalise pre-defined business cards, letterhead and other business documents for future print jobs.

Agfa believes the system will be ideal for those print businesses wanting to make the move into WtP without the initial outlay of extensive online infrastructure, and for those wanting to reach are larger customer base.

Agfa Graphics Australia’s managing director, Mark Brindley, says that, although the company does not have a firm release date in Australia, it will be available locally later in the year.

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