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Agfa reaffirms growth plans for future

Wednesday, 17 December 2008
By Print 21 Online Article

Most print and graphic arts companies are slowing down in the face of economic uncertainty, but Agfa is on a serious growth path, according to president, Stefaan Vanhooren.

On a recent trip to Australia, the Belgium-based president (pictured) announced a growth strategy for the company that focuses upon innovation, management and investment.

“Companies that do not grow will disappear,” Vanhooren warned. “You need to be able to continuously grow in order to absorb costs and continuously reinvent yourself.”


Much of Agfa’s growth will come through increasing and developing its presence in the inkjet market. Vanhooren acknowledged that while inkjet is “money-consuming”, it makes sense for Agfa to cement itself as a leader in this field.

“Inkjet is the fastest growing market with the highest promise,” he said. “I believe that industrial inkjet will grow spectacularly.”

He was quick to note that inkjet will not replace Agfa’s existing offset plates, and will instead be an addition to its offerings. Vanhooren also predicted that CTP will begin to stagnate in value within the next five-to-ten years. 

Successful growth comes from an understanding of a company’s global position and part of Vanhooren’s trip was to gain a greater understanding of the marketplace. Two areas that he believes need to improve their performance are Asia and North America.

Admitting that Australia is “different to the rest of the world,” Vanhooren was pleased with Agfa’s success locally.

“Australia is a region where we are very satisfied with the results,” he said.

Pictured below: Frederik Dehing, president of the Oceania regional operation with Stefaan Vanhooren, president of Agfa graphics.

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