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Australia fuels the HP boom

Wednesday, 30 January 2008
By Print 21 Online Article

HP’s record growth in its Indigo division was strongest in the Asia Pacific and Japanese region, according to a recently released study.

Statistics show that HP Indigo page growth worldwide increased 45 per cent over all from 2006 to 2007, with fourth-quarter page growth growing by 46 per cent year over year. In the Asia Pacific and Japan region, fourth-quarter page growth in 2007 recorded a 70 per cent increase compared to 2006, where the highest page growth occurred in Australia, Korea, China and India.

VS Hariharan, vice president of HP’s Graphic Arts Business in Asia Pacific and Japan attributed this growth to the region’s boom in a number of new business areas. "There is no doubt that our customers in the region are experiencing the enormous business opportunities promised by HP Indigo for the production of short-run collaterals, photo specialty printing, customised output and web-to-print application," he said.

Hariharan also pointed to the creative use of HP Indigo solutions by China Postage Company, which has been generating new revenue streams in personalised stamps-on-demand during festive occasions. He also noted he achievements of the Korean Studies Information, which has been growing its on-demand publishing business for short-run school textbooks from its virtual warehouse.

The photo merchandise market was also strong for HP, which recorded page growth of greater than 100 per cent, spurred by a number of larger multi-press installations and competitive replacements. "Our revenues have doubled in each of the past three years, and HP has provided us the solutions we need to stay ahead of that growth," said John Perez, chief executive officer, RPI.

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