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Australian/US colour management joint venture

Thursday, 22 July 2004
By Print 21 Online Article

The new company, Chromaticity Australia and New Zealand, is an outgrowth of the long-standing cooperation between DES and Chromaticity which has seen its US-based personnel conduct seminars and presentations in Australia

“The response was so positive,” says Crowther, “that both Chromaticity and
DES decided to expand operations in the region. I am delighted to be on
board to bring Chromaticity-standard colour consultancy, training and support
services to Australia’s and New Zealand’s graphic arts community.

“The demand for professional support on colour issues is huge and there are many smaller players providing good services addressing ‘bits’ of the puzzle, but only an international company such as Chromaticity, backed locally by the considerable resources of DES, can address the complete picture,” he said.

Managing Director of DES, Ian Clare is enthusiastic about the joint venture; “ It doesn’t stop just at consultancy, training and support,” he commented. “ Chromaticity is a highly innovative company, with unique intellectual properties. We will be using standardized Chromaticity methodology in Australia and New Zealand, in a vendor-independent environment.”

Peder Nelson, President of Chromaticity Inc. commented; “The evolving nature
of our business necessitates a global presence and we are pleased to partner
with a strong well-managed company like DES, enabling our company to
establish the presence required to properly serve Australia and the Asia Pacific
market.”

David Crowther can be contacted by email on: david.crowther@chromaticity.com.au

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