Author Archive

  • Collaboration is Key: Women in Print 2018

    More than a hundred industry leaders attend Sydney’s Women in Print.

    More than a hundred print industry leaders were gathered in the heart of Sydney city this morning for the penultimate session in this year’s Women in Print series.

    Set in the Tea Room in Queen Victoria Building, the morning kicked off with Mahlab Media founder Bobbi Mahlab and Blackwood general manager for marketing Melissa Hayes discussing how print continues to lead their businesses.

    With more than 20 years’ experience in journalism and content marketing, Mahlab said despite the enormous digital disruption across media, the evolution of her business still sees print media account for half of it.

    “[Our clients] see print as the lifeblood of how they communicate with their members,” she said.

    “It’s the changeability and visibility of print as an experience that we recognise print as important to the work we do.”

    The discussion shifted from print to women in industry, as Mahlab and Hayes expressed the importance of mentoring and encouraging women both within the workplace and in their personal lives.

    “I firmly believe good women help good women, and good people help good people,” said Mahlab.

    “If you want to achieve greatness, stop asking for permission,” says keynote speaker Amna Karra-Hassan.

    With collaboration echoing as the core tenet of this event, the audience turned to keynote speaker Amna Karra-Hassan who inspired the crowd with her vision, work ethic, and achievements in bringing women to the forefront both on the sports field and in industry.

    In an articulate address, Karra-Hassan’s personal story in overcoming adversity was filled with humour and insight, and further demonstrated how her local women’s AFL team rose to the elite, professional level alongside the Greater Western Sydney Giants team.

    Karra-Hassan sparked a number of empowering messages for the audience, leaving us with the standout idea that, “If you want to achieve greatness, stop asking for permission.”

    The Women in Print series has travelled around the country for two weeks, with events held in Perth, Adelaide, Brisbane and Sydney, and will end its final leg in Melbourne on Thursday, August 23.


  • Packaging leads shopper impulses: study

    Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage, new study reveals brand packaging effects on customers

    Design and tangibility of product packaging continues to have a major effect on shoppers’ buying habits, as 38 per cent of consumers purchase a new item based on their enjoyment of the packaging, a new study has found.

    Conducted by Esko, alongside sister companies Pantone, X-Rite and AVT, the study titled Packaging and the Digital Shopper: Meeting Expectations in Food & Beverage highlighted what primary shoppers want from food and beverage packaging.

    The shopper is more likely to buy a product once they touch it, and how the packaging looks and feels in their hand impacts that impulse. In-store experiences, such as taste samples or displays, had 20 per cent of shoppers buying a new product as a result.

    Esko president Udo Paneka said understanding how consumers connect with the brand will further elevate the experience they have with the product they are buying.

    “By connecting the packaging value chain through the latest packaging technologies, fast-moving consumer goods companies will be able to better connect to consumers and elevate their brand experiences,” he said.

    “Both premedia and converters will better understand the product standards consumers expect and can work more seamless with brand owners to provide them. This helps to make packaging the enabler to satisfy consumer needs rather than being a cost driver or a headache.”

    Consumer behaviour of online food and beverage purchases

    The study further analysed the online shopping habits for food and beverage products and found the offline and online experience would need to mirror each other in order to meet consumer expectations.

    The study also found:

    • 47 per cent of shoppers expect the product image to match the product packaging that arrives on their doorstep
    • 26 per cent of primary shoppers who had returned product based on the packaging reported that they did so because they thought it looked wrong or was counterfeit
    • Only 0.8% of primary shoppers indicated that they have never purchased any food and beverage products online
    • 33 per cent of those who purchase online cite convenience as a reason and 43% of respondents say they shop online to get a better price
    • 75 percent of shoppers stated they foresee purchasing more snacks online in the next 18 months
    • 9 percent of primary shoppers say that buying these food and beverages online isn’t their first preference and they won’t purchase this way in the future

    Next week’s Print21 + PKN LIVE event will feature a number of sessions on consumer engagement with brands and packaging design trends by leading industry experts from Matthews Australasia, Boxer & Co., Australia Post and many more.

    Click here to book your ticket and find out more.



  • Zine me up, Sticky – Print21 Magazine

    Each industry has its mainstream and its underground. For every ‘Top 20’ song there’s a new upload to Soundcloud; for every reality TV star, there’s a YouTube vlogger. For publishing, the underground is both metaphorical and physical.

    Below Melbourne’s Flinders Street station, Sticky Institute has been a home for zinemakers since 2001. From photocopiers and typewriters to long-armed staplers and textas, the volunteer-run space not only provides the resources to create independent publications, but also stocks a gamut of DIY titles from makers around the country. Doris Prodanovic finds Riso is big in the zine scene in the latest issue of Print21 magazine – check out her report here.

  • Ball & Doggett expands Display & Visual

    Shaun Dowling, Area Manager Western Australia and South Australia.

    Ball & Doggett has expanded its media, team and client portfolio in its Display & Visual division, after reporting a month-on-month growth since the company merge.

    Avery Dennison, Yupo and Catalina are some of the names now working with the paper company as it grows its stock in signage, fabrication, architectural and interior décor markets.

    In a statement, Ball & Doggett said its strong sales and growth in the wide format market has allowed the company to expand around the country, with Shaun Dowling, David Walsh and Christel Pavlides joining the team.

    David Walsh, Sales Executive, New South Wales, joins with 12 years’ experience.

    Ball & Doggett National Manager Display & Visual Leigh Hooper said the company is investing in its Display & Visual unit to maintain a strong team of experts with their new sales staff welcomed into Perth, Sydney and Brisbane.

    “Our team has three very experienced and talented additions in Shaun, David and Christel,” said Hooper.

    “They complement our growing team of specialists, enhancing our reach and ability to provide a high level of service to our customers, whether this is via consultation, offering a diverse and quality range of media and substrates, or ensuring a well presented and prompt delivery service.” 

    Christel Pavlides, Sales Executive, Queensland, has vast experience in the display and visual market.

    With more than 10 years of experience in the signage industry, Dowling will be based in Ball & Doggett’s Perth office as Area Manager Western Australia and South Australia, while Walsh and Pavlides join as Sales Executives in New South Wales and Queensland, respectively.

    BJ Ball and K.W. Doggett Fine Paper merged in August 2017 and is now one of Australia’s largest distributors of paper, packaging, wide format media and more.


  • From blog to print – Print21 Magazine

    Luc Weisman, D’Marge.

    Magazines are going online right? Not if you are men’s style oracle D’Marge with its ‘Shut Up & Take My Money’ blog, where the reverse is true. The bits, bandwidth and HTML have become ink on paper and even a major airline has taken it up. Doris Prodanovic checks out the irony of it all.

    Print publishing is an environment splashed in ‘enter with caution’ signs. No matter the sector, this tumultuous industry has mostly decided that: ‘if you can’t beat ‘em, join ‘em’ and embraced digital online equivalents that, since the turn of the century, have seen both successes and failures. So, when an established online men’s style and culture blog decides its next move is to expand by launching a print magazine, the question is, why now?

    Doris Prodanovic takes a look in the latest issue of Print21 magazine.

  • Fabio Ongarato wins big at AGDA Awards

    The 2017 AGDA Design Awards celebrated Australia’s best graphic designers and studios at the QT Hotel in Canberra over the weekend. More than 200 designers and guests gathered to the nation’s capital for the evening, showcasing the work of industry professionals and students across 10 categories.

    Melbourne-based studio Fabio Ongarato Design dominated the ceremony winning nine awards, including Studio of the Year, followed by Sydney studios For The People and Voice each winning seven.

    Receiving over 1,500 submissions from around Australia and New Zealand this year, each category had a number of Distinctions awarded, as well as a sole Pinnacle award for designs unanimously agreed by the AGDA Awards judges as the category’s best.

    Fabio Ongarato win Spatial category Pinnacle for QT Melbourne design

    AGDA also recognised and welcomed the late Australian designer Martin Sharp to the Hall of Fame for his works across print, film, music and more, and was lauded with a standing ovation from the room.

    AGDA CEO Nic Eldridge concluded the evening with his address, outlining the outstanding work from professionals and students this year, as well as thanking members for the ongoing support and growth of the association.

    The full list of awards can be found at the AGDA Design Awards website here.

  • Marie Claire’s “Yes” to print magazine cover

    Marie Claire’s limited edition December cover

    Marie Claire will publish its December print issue with a limited edition “Yes” cover on sale tomorrow, within only 24 hours of the marriage equality announcement.

    The Pacific Magazines publication unveiled its colourful wrap-around cover art in support of the postal vote result today, featuring the sole cover line of, “Australia says yes”.

    “Australia has spoken and now it’s time to celebrate,” said marie claire editor Nicky Briger.

    “At marie claire, we believe that every couple has the right to marry – and now, armed with the official backing of most Australians, we can finally get this done.”

    As a long-standing supporter for marriage equality, marie claire has been involved with a number of initiatives, including their 2012 “I Do” campaign where 170,000 readers signed the petition and thousands marched in rallies across Sydney and Melbourne, as well as partnering with Airbnb’s “Until We All Belong” campaign.

    The limited-edition December issue will be on sale tomorrow in select metropolitan newsagencies across the country.


  • Fuji Xerox launches new Iridesse Press

    Iridesse Production Press 

    Fuji Xerox Asia Pacific has launched its new Iridesse Production Press – a six-colour print engine utilising xerography that can hold up to two additional specialty dry inks.

    Metallics, clear, and soon to be added, white dry ink, can be printed in a single pass on the machine that has been equipped with a Pantone+Metallic and Pantone+Premium Metallic colour library.

    Compared to prints using only conventional CMYK dry inks, Fuji Xerox says: “Adopting special dry inks expands the range of expression, produces a premium finishing and provides more sense of seasonality of the printed images, which adds value for effective marketing activities.

    “While conventional offset printing requires mixing silver ink to make metallic ink, this new product realizes simultaneous printing of several metallic colours during a single printing process.”

    (Up): Gold is the bottom layer dry ink. (Down): Silver is the bottom layer dry ink.

    The Iridesse Production Press uses High Definition EA Dry Inks, one of the world’s smallest particle size toners, for its CMYK processes, allowing images to be realized at up to 2,400 DPI.

    The Fuji Xerox press also features high productivity on 400gsm thick paper at speeds of 120 pages per minute, as well as the capability to be connected to the Finisher D6 with Booklet Maker, Crease/Two-sided Trimmer D2 and SquareFold Trimmer D1 for booklet and leaflet printing.

    Fuji Xerox Iridesse Production Press was released in the Asia Pacific region on November 1, 2017.


  • LIA Queensland celebrates #IPD17

    LIA Federal President Mel Ireland welcoming attendees

    LIA Queensland celebrated International Print Day with “The Print Experience” themed evening at Xerox headquarters in Brisbane last night.

    More than 40 attendees joined in with LIA to contribute to the IPD mission in educating and informing the global print and marketing community through 24-hours of open knowledge sharing.

    LIA National President Mel Ireland opened the evening with a presentation reinforcing to attendees why they should be proud to be part of the industry, followed by Tree Tribes’ Nicky Ferrer who shared the importance of planting native trees when celebrating life milestones.

    Ireland said the printing industry was now Australia’s third largest manufacturer, following the demise of car production.

    A wide variety of locally printed jobs were on display for attendees to discuss design, production and, “made for a great discussion on production methods and inspired a few new ideas for some of the designers present,” said LIA Queensland.

    “The team at Xerox were very accommodating and provided an excellent venue for the assembled group to network.”

    This is the fourth year of the IPD initiative as organised by the Print Media Centr. For more information visit 

    A good cross section of the industry were in attendance.

  • ‘Banks ripping off customers’: Keep Me Posted

    The Keep Me Posted (KMP) campaign is urging banks to scrap paper statement charges following the recent axing of ATM fees, and argues corporations are “making a profit at the expense of their customers.”

    KMP points to a recent article in The Australian that found customers continue to be hit by “unfair” and “disproportionate” fees, with mark ups of up to 30 times the rate of international banks – including in the US, Britain and Germany.

    The abolished ATM fees, first announced by the Commonwealth Bank, will cost the big four banks around $40 million a year and has resulted in increases in other charges to cover costs, with paper and postage costs on the list, according to the consumer group.

    In a statement, Keep Me Posted said, “Banks are just one corporation discriminating against the most vulnerable members of the community.” It has called on banks to “axe the unfair and unnecessary paper fees.”

    The New South Wales Government banned paper fees on energy bills in their energy rebate package announced early September.

    For more information on the Keep Me Posted campaign, visit


  • “How can we?” Women in Print steps forward

    Women in Print 2017 in Sydney

    Walking into a networking event for a new industry you’ve entered is a lot like going to a party where you know no one – you’ll shuffle to find a seat, politely smile to strangers and sip your drink to fill silences. It’s before 8am and an elegant welcome to the Establishment Ballroom, a name tag and room full of energetic women completely removed any predisposition I had for the morning – welcome to Women in Print.

    In its 10th year visiting cities around Australia, the Sydney breakfast opened with an insightful Q and A by Visual Connections general manager Karen Goldsmith to Kirsten Taylor, co-owner of Taylor’d Press. Discussing topics from work-life balance to strengthening the voice of women across the industry, I came to realise our common goal as attendees was not “how can I,” but rather, “how can we” become more proactive in showcasing and developing ourselves in print. With knives and forks down, the tea and coffee cooling towards the bottom of our cups, our attention turned to the stage with the answers to how we can make our influence.

    Guest speaker Bernadette Schwerdt was introduced with an impressive list of titles and accomplishments, but what captivated me more was her presence and ability to hold the attention of all from start to finish of her talk. Informative yet humorous, confident yet relaxed, Schwerdt encouraged us with tips and tricks to become stronger communicators regardless of the size of our audience or topic of presentation. Hailing from all the different sectors print has to offer, there’s no doubting the women in the room walked away with a refreshing understanding of how we can continue to showcase our accomplishments, both present and future.

    I came into Women in Print with my previous party presumptions and left with, not only a sense of welcome and inclusion to the print industry, but also an eagerness to learn, grow and begin to make my influence…as well as a customised, HP Indigo printed bottle of wine.

    Guest speaker Bernadette Schwerdt