Latest News

Avery Dennison adds ‘muscle car’ film colours

Wednesday, 21 February 2018
By Company press release

Avery Dennison has rolled out four new pastel colours of Supreme Wrapping Film for car installers and enthusiasts that celebrate “the vintage beauty of American muscle cars.”

Launched across Australia and New Zealand, the distinctive pastel tones celebrate iconic American muscle cars – two-door high-performance vehicles – from the sixties. The new colours in gloss film are Light Pistachio, Cloudy Blue, Sea Breeze Blue and Smoky Blue.

“These soft, pastel colours were inspired by the classic muscle cars – gleamingly cool yet powerful and tough,” says Jordan Leach, business manager for Avery Dennison Graphics Solutions in Australia and New Zealand.

“These pastels are perfect for car installers and enthusiasts looking to achieve an arresting impact.”

The Supreme Wrapping Film portfolio includes more than 100 colours and finishes. Best-in-class performance and easy installation are offered by Easy Apply RSTM air egress technology – Supreme Wrapping Films can be repositioned easily during application, for bubble-free results.

For the full range of Supreme Wrapping Film available, visit

Comment on this article

To receive notification of comments made to this article, you can also provide your email address below.