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Baseline revolution for NZ direct mail

Wednesday, 03 August 2011
By Print21

MacroPro is transforming New Zealand’s direct mail market with the first installation of its digital finishing machine into Wellington-based printer Baseline.

Andrea Thompson, director of Baseline, is confident the technology is the way of the future. The DTM8000 creates an envelope and insert sheet from the same A3 piece of paper, eliminating the possibility of mismatching.

“Several of our existing clients are scheduling jobs for the new machine and our new DM specialist is available to explain the potential advantages to anyone for whom direct mail is an important part of their communication mix. It opens up opportunities for creating higher impact and interest in a direct mail piece,” she said.

NZ Post has signed off the machine’s output to go through its sorting machines for volume post and SOA purposes.

MacroPro DM’s flagship product is a cost effective way to market a business. The ‘micro billboards’ produced by the DTM8000 can be full-colour double-sided envelopes with personalised marketing tailored to each client.

Pictured: (L to R) Andrea and Graeme Thompson from Baseline and Peter Bainbridge from MacroPro DM

According to Clint Marquet, sales and marketing manager for MacroPro DM, the direct mail market has traditionally focused on large jobs, with inserting machines that fold and slot in print material into standard envelopes. Marketing personalisation is lost with mass printing and insertion.

“The new mail-finishing machine is affordable to all mail houses and marketing service providers, for the fulfilment of mail pieces in house. This has been a big breakthrough for us, as we have been looking to expand our distribution in the New Zealand and US markets for some time.

“Baseline already has a lot of interest from clients in regards to the DTM8000 micro billboard. Interest from several industry sectors prove there is a strong market for this unique offering in New Zealand and abroad,” he said.

The NZ print and design company recently launched a new marketing division ‘Popi’ in Paraparaumu, focusing on merchandising products, digital print and signage.

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