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‘Beyond print as we know it’: the new Fuji Xerox

Tuesday, 20 February 2018
By Print21
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Xerox has launched a public relations campaign to support its proposed $US6 billion Fuji Xerox joint venture with Fujifilm in the face of legal action by a major shareholder to block the deal.

‘Change is here’: Steve Hoover, chief technology officer, Xerox.

“The new Fuji Xerox will combine two leaders with world-class technological capabilities and cultures of innovation,” Xerox chief technology officer Steve Hoover writes in a statement posted on the Xerox global website.

Together, we invest nearly one billion dollars in research and product development and will lead the evolution of our industry. We will go beyond print as we know it today and drive change in important areas like inkjet, printed electronics, and printing on three-dimensional objects. In addition, our customers can expect advancements in artificial intelligence and analysis of text, image and video, device security and intelligent workplace assistants.

For graphic communications customers, we will give them the hardware and software to maximize the value of the printed page, and bring printing beyond paper so they can grow their businesses. We will be a leading innovator of print across documents, packaging, and industrial materials.  We will help customers digitize applications, add new levels of personalization and value, and enter new markets.

Iconic US giant Xerox is facing a legal battle to push through its planned Fuji Xerox joint venture with Japan’s Fujifilm Holdings after major shareholder Darwin Deason filed legal action with the US Securities and Exchange Commission to block the move. “Do not let Fuji steal this company from us,” Deason told fellow shareholders.

Hoover writes: “Change is here…we are not naïve, we know it will take work to dissolve the joint venture partner walls and integrate as a unified one-company team. We are combining two companies with powerful resources who know hard work and passion – highly skilled and talented employees, deep intellectual property and strong track records of great products and services. So, as I hit the road and continue listening to customers, I want them to feel how I feel. Energized and excited by what the new Fuji Xerox will bring to them.”

As part of the deal, Fujifilm announced plans to cut 10,000 jobs at Fuji Xerox in the Asia Pacific region by March 2020. 

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