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Big turnout for QPA/ GASAA digital printing night

Friday, 29 August 2003
By Print 21 Online Article
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Report by Garry Knespal, Executive Officer GASAA (pictured) who moderated the event.

Over 150 people signed up for the free information
night and heard an array of short presentations from key vendors with offerings for franchise and independent print operators.

Companies presenting on the night were Canon, Danka, Epson, Fuji Xerox, Heidelberg, OCE, Hewlett-Packard. Konica and Minolta made the Australian announcement of the merger of the two international companies and provided a joint presentation.

What was clear from the night was this highly competitive market presents opportunities for both established and new players in the digital print and copying market. Vendors presented comprehensive offerings from $10,000 to
$200,000 and everything in between. There was continuous inkjet, piezo and drop on demand technology, toner based solutions and at the high end similar image transfer techniques as in conventional offset printing. Large format printing was well represented by Canon, Epson and Hewlett Packard.

An interesting debate developed when I asked the question; “When does a copier become a digital printing device?” One memorable reply came from the audience, “Whatever the customer wants, is what we call it”

An intriguing side of the evening was how some digital printing vendors have moved away from the traditional method of selling “copier” technology, namely click-rates (a charge per copy) to a “one off” pricing structure. The debate in this market between click rates and no click rates will undoubtedly heat up in the year’s ahead.

Another aspect that bears noticing is the way in which supply companies segment the market, with most now working on the basis of vertical markets, depending on the industry sector in which the machines are placed.

Probably the biggest challenge on the night was managing to keep the nine presenters to their allocated eight minutes and without the event turning into a “sales brawl”. All presenters are to be commended for their professional approach to the night.

Contact Garry Knespal from GASAA garry@gasaa.asn.au

Phone: 1300 131 787

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