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Billboards burst into life in APN Outdoor roll out

Tuesday, 25 May 2010
By Print 21 Online Article

18 new large format billboard panels go live across Brisbane, Sydney and Perth as part of APN Outdoor’s plans to increase its property portfolio.

The roll-out includes a second digital offering in Sydney’s domestic terminal. Another 14 large format panels will go live in Sydney and Brisbane mid June.

According to APN Outdoor’s, general manager marketing, Paul McBeth, the billboards will have a strong impact on audiences. “We are always looking to maximise our offerings through highly visible sites that will connect client brands with the right audience. Through MOVE, we know that our large format sites deliver 10 per cent higher likelihood to see when compared to the market average. This is a result of our ongoing efforts to bring new, creative and impact-ful options to our clients,” he said.

The new digital site at Sydney Airport consists of three separate panel rotations per minute and will be viewed by all drivers on departure levels of the domestic T2 and T3 terminals.  The billboard is APN Outdoor’s third Australian digital offering, the first housed atop the Young and Jackson building in Melbourne’s CBD and the second at Sydney Airport’s domestic all exit gantry.

Also launched were nine large-format billboards in metropolitan Brisbane, the first to go live under APN Outdoor’s recent Brisbane City Council tender win for exclusive large format rights, six large formats in Sydney and three in Perth.

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