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Bizarre model muddle causes printing headache for fashion mag

Thursday, 30 September 2010
By Print 21 Online Article

Fashion editor doubles up after Australia’s Next Top Model mistake delays printing of Harper’s Bazaar.

It wasn’t only contestant Kelsey Martinovich’s whose hopes were dashed on Tuesday night when Sarah Murdoch admitted to announcing the wrong girl as winner of the Foxtel modelling competition.

ACP magazine, Harper’s Bazaar, had already designed two covers of its November issue – planning to send the cover with the winning model to printer, Webstar. Editor, Edwina McCann, who described the slip as a “monumental screw-up” told media that the incident meant printing of the next edition of Harper’s Bazaar was held up as a result.

“We had a cover ready to go to print last night, we’ve had to swap our printing presses so another magazine prints before us, complicated issues; we were abused all night,” she said.

McCann then decided to split the magazine’s covers 50-50. “We’ve listened to what our readers want and it’s clear that under the circumstances, Kelsey also deserves a cover. Based on this, we’ve decided to print both covers and let our readers buy their favourite or both,” she said.

The November edition of Harper’s Bazaar is due in the shops next week. Ian McHutchison, general manager, production, told Print21 that the magazine would still meet its on-sale date. “Nothing went to the plan we originally had down on paper but we employ people to manage that, because at the end of the day it’s about the product,” he said.

“Missing a print spot in publishing is not quite like missing one in commercial printing.”

This year, PBL Media pulled the plug on establishing its own printing press for ACP Magazines’ portfolio of titles.

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