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Book of week:

Thursday, 30 November 2006
By Print21

A new edition of Pocket Pal is always an event in the printing and graphic arts industry. First published in 1934, this indispensable reference work has long been the authoritative introduction to the graphic arts for artists, designers, publishers, advertisers, students and buyers of printing. It has also proved to be a handy reference guide for printing professionals.

Pocket Pal is the ultimate argument solver, jam packed with facts, figures, diagrams and illustrations of all major imaging processes. It provides concise and detailed information on prepress, press and post press, with individual sections on paper and a graphic arts glossary. Readers will find information on types and typographies, including proofreading, type, colour charts and digital prepress.

The 19th Edition is edited by Frank Romano, RIT School of Print Media (Michael Riordan, RIT, Assistant Editor) and builds on the millennium edition’s initiative to bring digital printing into the mainstream of the industry’s reference. The result is a thoroughly up to the minute reference work that also retains the solid background knowledge that has made it such a favourite for generations.

Pocket Pal is easy to read, an inexhaustible resource, and provides printing and graphic arts professionals with the wherewithal to fully understand all facets of their industry.

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To buy Pocket Pal: Graphic Arts Production – New 19th Edition and to browse the Print21Online Graphic Arts Library click here.

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