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Canon supports Australian Red Cross at PrintEx07

Thursday, 31 May 2007
By Print 21 Online Article

After supporting Australian Red Cross’s national conference in 2005, Canon Australia has donated the use of its imagePRESS digital production printer during the PrintEx07 event in Sydney to produce 100,000 impressions, including posters, brochures and training manuals.

Looking to Japan for inspiration, Canon found the word ‘kyosei’, which means “living and working together for the common good.” The donation provided Canon with a real-world test subject for demonstrating its print capability at PrintEx07, while offering a valuable in-kind contribution to Red Cross.

“Canon is proud to support Red Cross and our donation at PrintEx07 is a great example of working together for the common good,” said Canon Australia’s managing director Shuichi Tsukahara. “By printing around 100,000 impressions of training materials, brochures and posters for Australian Red Cross we have been able to help a worthy cause while demonstrating our equipment in real conditions. We also reduced our environmental impact by avoiding paper wastage on test prints.”

The Red Cross material was printed on the Canon imagePRESS C7000VP, which debuted in Australia at PrintEx07. During the trade show, Canon encouraged visitors to the Canon stand to pledge blood donations and also collected gold coin donations at its free coffee stand.

The CEO of Australian Red Cross, Robert Tickner thanked Canon for its generous support. “Once again, Canon has made a valuable contribution to our work, providing aid and assistance to the most vulnerable members of our society,” Tickner said.

Below: Robert Tickner of Red Cross (left) with Shuichi Tsukahara, Canon (right).

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