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Catalogue awards showcase print

Thursday, 22 March 2012
By Print21

Those involved in the Australian catalogue industry will soon be given their time to shine, with the Australian Catalogue Association’s (ACA) 21st annual awards now open to entries from local retailers, marketers and creative designers.

The ACA annual awards brings together over 600 retailers and attracts some of the industry’s most creative minds, and is designed to help showcase one of the most popular advertising mediums. The awards will be judged on design and effectiveness.

With the annual awards event introducing several new categories this year, ACA’s chief executive, Ken Bishop, says he expects to receive over 800 entries within over 30 categories. Among the new categories to be introduced will be whitegoods, furniture, and technology on paper.

“We expect another strong field, with entries from some of Australia’s largest retailers,” says Bishop. “The ACA looks forward to showcasing the talents of our industry in what is a great networking event, while acknowledging the contribution to one of the most effective advertising mediums in Australia.”

Last year’s winners included David Jones, with up to 1.5 million catalogues distributed, and Freedom, also with over 1.5 million catalogues under their belt. Bishop says that despite diminishing marketing budgets in the marketplace, there continues to be modest growth in the catalogue industry by volume.

"When most cut back on advertising in fear of what would happen next, catalogues still experienced growth and have become and indispensable part of the marketing mix,” says Bishop, who adds that the printed medium remains vital to a multi-channel approach to marketing communications.

“Catalogues are at their most effective as part of a multi-channel offering and have complemented the digital offering well,” says Bishop. “With the web becoming a competitive purchasing channel, the role of catalogues has expanded to become a driver of online, while maintaining their own place as a powerful marketing tool.”

This year’s awards night will be held at the Docklands in Melbourne on 10 August, and entries close on 29 April.

To find out more, click here.

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