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Centenary celebrations mark changes for DIC

Wednesday, 19 March 2008
By Print21

To celebrate its 100-year anniversary, Dainippon Inks & Chemicals has adopted both a new name and logo.

Now known as DIC Corporation, the change of identity allows for greater fusion worldwide. DIC comprises of 230 subsidiaries and affiliates, including Sun Chemical Corp in 60 countries worldwide. The operations of DIC are divided into five segments: graphic arts materials; industrial materials, high performance and applied products; electronics and information materials and related business, purchasing and logistics.

In Australia and New Zealand, where the company started 60 years ago as Coates Brothers, managing director, David Rands, (pictured) said that the name change would only mean that product labelling will take on the identity of DIC and the Coates logo will gradually be withdrawn.

"Life still carries on," he said. "We are just changing our logo to something modernised that will enable us to fit in with the new DIC codes, conducts and values on a global basis."

"Our commitments to the newspaper, packaging, publication and graphics markets with world-leading products and service will continue under our new product branding."

Reaching 100 years is a major achievement for DIC, and Rands expects the company’s success to continue well into the future. "We are performing strongly and are feeling very positive about the future," he said.

"We believe DIC is the biggest ink company in the country have a good momentum to be globally competitive."

What’s in a name? A lot, says DIC, who  are also sporting a new logo (below).

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