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Chameleon causing ire in 10% offer

Wednesday, 09 January 2019
By Wayne Robinson

Going cheap: Chameleon offer

Chameleon Group Australia is offering to beat the price of any signage competitor in its local Hervey Bay area by 10 per cent, leaving local sign printers seething at the ability of Chameleon to go so low, following the collapse of parent group Krico with debts of $4m last year.

Chameleon is owned by office admin worker Emma Van Der Pluym, who is also the long term girlfriend of CEO Chris Krieger, who is the son of Kevin Krieger, the owner of failed Krico.

Krico owned Chameleon Group – among other print businesses – with Chameleon Group Australia using much of the same equipment and staff. Chris Krieger says ‘we haven’t phoenixed anything’.

Krico collapsed owing the ATO $1.07m, and the Queensland Office of State Revenue $158,000, among other debts.

Chris Krieger is currently banned from being a company director thanks to a fraud conviction over a failed insurance claim for a fire destroyed digital press which didn’t actually exist.

3 Responses to “Chameleon causing ire in 10% offer”

  1. January 09, 2019 at 3:52 pm,

    Honest Observer

    Krieger has form with fraud and administration, what next? Suppliers to this business should hang their heads in shame, he should be wiped out by a united industry

  2. January 12, 2019 at 2:52 pm,


    As the old saying goes – “you can’t change a leopards spots” I believe Chameleons may have spots too, only they can however change colours! Same animal different colours. The history actions and “offers” show a distinct pattern from this operator. I say to the other local operators in the Marybourgh – Hervey Bay and general Wide Bay area don’t concern yourselves, your clients are not stupid and can discern what a genuine offering is and is not.
    It shows a lack of creativity in business to simply “Beat the best price by 10%” a real dumbing down of the industry and the associated skills that go with the unique and sometimes complex business of finding the best solution for each requirement. I would go as far as to say it shows contempt by the colour changer to expect clients to find a solution from a supplier then go to the supplier with the offer with this knowledge and have their price beaten by 10%, were not selling hardware here!
    You cant build on an upside down pyramid! even if it can change colours!

  3. February 07, 2019 at 9:47 am,

    Ex-chameleon staff

    The team info page at their website also shows 18 staff, 15 of which haven’t worked there for over 6 months.

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