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Chinese competition–the industry strikes back

Thursday, 07 September 2006
By Print 21 Online Article

A two-day seminar in Sydney this month (September 15) will help Australian printers decide how they should respond to the influence of Chinese print imports. Strategies to be canvassed include developing an effective sales and marketing programme to compete as well as exploring how printers can work with Chinese partners for a bigger or better slice of the pie.

Organized by Focus on China will provide information to help printers decide whether China is an opportunity or a threat.

As the keynote speaker, Printing Industries CEO, Philip Andersen, will provide the insight following his attendance at the Get Connected conference–Forum of AsianPacific Graphic Arts Technology conference in Sri Lanka recently.

China and its printing industry plans was an important highlight of the international presentations.

“The Chinese delegates provided an illuminating and awe inspiring insight into their industry and its capacity,” he said. “For example, there are 94,282 printing companies employing 3.4 million people. In Australia we have about 5,000 companies employing approximately 115,000 people.

“The output value of the Chinese printing industry in 2005 was $41.6 billion. The top 100 Chinese printers all have an annual turnover exceeding US$25 million–one of them exceeds $310 million.”

Andersen said the Focus on China seminar, which is being held in conjunction with the PrintNSW Excellence Awards, was a major part of business intelligence gathering for Australian companies.

“Essentially this program will guide companies along the path of developing and executing practical strategies that minimize risk, and identify opportunities in the face of low cost Chinese print product imports,” he said.

“It is very important that as many of our industry companies as possible participate. Registrations have already been received from around the country in addition to strong interest from NSW. This program will ensure that the industry has the facts on China and are in a better position to deal with the harsh realities of Asian competition.”

Other speakers include

  • Dr Ian Lin, a strategic futurist who consults and advises enterprises on forecasts, trends and ideas on how to succeed in the changing 21st century landscape.
  • Mark Reid, well known industry identity and part owner of SEP Sprint security printing company in Melbourne. For several year he was the CEO of a large Hong Kong-based printing group that exported all over the world, including to Australia and New Zealand.

The first China seminar, Stage 1 China in Focus is on September 15 from 10am until 4pm at the Crowne Plaza Hotel, Coogee, NSW.

This will be followed later in the day by the PrintNSW Excellence Awards starting at 6:30pm.

Printing Industries has combined these two events with a special offer. Attend Printing Industries Focus on China seminar and your partner attends the PrintNSW Awards for FREE – a saving of $135. ?
To take advantage of this offer and book your attendance please call Que Nhi Luong at Printing Industries on (02) 8789 7300 or visit

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