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Cielab goes national with BARBIERI resellers

Tuesday, 28 August 2007
By Print 21 Online Article
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Increasing interest in custom calibration and ICC profiling equipment, is behind the recent signing of two resellers for BARBIERI electronic equipment.

Independent colour-management specialist cielab was appointed the sole Australian and New Zealand agent for BARBIERI electronics’ wide-format products in March.

Colour specialist Michael Rooney, who established cielab in 2006, said the success of the BARBIERI electronic products in Australia sped up his plans to appoint resellers.

"Initially, we’ve signed Advanced Sign Supplies and Starleaton Digital Solutions – two very competent companies with whom we share the business philosophy of customer service and high product quality," he said.

Paul Szep, of Advanced Sign Supplies, Brisbane, has been involved in the wide-format digital print industry for 20 years, and is a believer in the importance of colour management. "Since purchasing our BARBIERI demo unit, we have seen first-hand that this is indeed the simplest and most accurate colour-management device," he said.

Jeremy Brew, of Starleaton Digital Solutions in Sydney, said BARBIERI’s range of colour-management equipment plugs perfectly into Starleaton’s product offerings for wide format printing and finishing. 

"BARBIERI electronic is known for the quality of its optics, and this is important to us in achieving great results for our customers. When we first looked at the range, we immediately ordered a Spectro Swing for our own use!" 

Both Szep and Brew agree that being able to offer customers products with the ability to easily produce profiles for backlit materials was a major factor in their decisions to sign as resellers.   

"We know we’re able to offer our customers a higher quality solution with the BARBIERI product.  Cielab have proven their expertise to us, and we look forward to working with them closely," Brew said.

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