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Come inside and play: HP Centre of Excellence opens in Singapore

Thursday, 15 February 2007
By Print21

From 29 January to 2 February, the Centre held an opening event titled ‘Seeing is Believing’ which drew a crowd of 200 people. Focusing on both industrial and commercial printing, it was the latter category that was the real crowd-pleaser, attracting 130 people.

Alan Tam, commercial category manager for the Asia-Pacific region said that the opening of the Centre of Excellence was well received by the public. “We didn’t just give them presentations, they could get under the machines and test files,” he said. “It was really hands-on and that’s probably what makes it different from a traditional show room.”

With four focus areas including commercial printing, photo speciality, direct mail and label converters, the Centre of Excellence has been designed to show industry professionals such as commercial printers, photo application providers, direct mail houses and label and packaging printers how to establish their digital difference across a range of specialities.

“With the opening of this centre for the Asia-Pacific region, HP is providing an opportunity for graphic arts professionals to experience hands-on print demonstrations of our end-to-end solutions in the commercial and industrial printing space,” said VS Hariharan, vice president of the Graphic Arts Business, Asia Pacific and Japan.

There are currently no plans for opening further Centre of Excellences in any other countries, but Tam does note that there is a HP-owned showroom in Tokyo that is aimed at the Japanese market. “The Centre of Excellence has more of a regional focus,” he said.

Featuring 20 solutions, training, practical demonstrations and testing, it is hoped that the Centre will be a means of collaboration between local and regional experts in developing solutions for graphic art professionals in the Asia-Pacific.

Tam also mentioned plans for the Centre to host similar events in the future that showcase each of the 13 countries within the Asia-Pacific. “As time goes on we’ll have more target events,” he said. “One of our plans is to have a week for each of these countries that’s focussed on their customers and from time-to-time we’ll have application-specific activities.”

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