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Cosmopolitan to cease production

Wednesday, 17 October 2018
By Wayne Robinson

Iconic women’s fashion and lifestyle magazine Cosmoplitan is to close, 45 years after the title made its Australian debut.

PMP will lose the job, which had around 148pp an issue, but with declining run lengths.

Closing: Cosmo

Cosmo was launched in Australia in 1973 under licence from the Hearst Corporation, and is best known for its risque sex tips, fashion and make-up, and truth is stranger than fiction stories. It is aimed at the 18-34 year old female demographic.

Publisher Bauer Media said the magazine was no longer sustainable. It joins other major Bauer titles Cleo and Men’s Style which closed in 2016, and the Aussie edition of music industry bible Rolling Stone, which stopped printing earlier this year.

Printed magazines present a mixed picture, some women’s magazines showed the biggest growth of all last year, Frankie was the fastest growing women’s fashion magazine increasing 19.7 per cent, followed by Elle up 17.1 per cent. Vogue Australia was also a strong performer increasing its readership to 355,000, up 8.9 per cent.

According to Roy Morgan research two thirds of Australians aged 14 years or more read print magazines in 2017. The magazines from supermarket giants Coles and Woolworths are the biggest in the country.

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