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Currie Group races to high-performance print

Wednesday, 20 February 2019
By Jake Nelson

High performance: At the Currie Group HP Indigo 7r event were the Triple Eight champion racing team (l-r)  Jamie Whincup, Shane van Ginsbergen, and Jessica Dane.

Currie Group has shown off the refurbished HP Indigo 7r press to printers in Melbourne and Sydney, at star-studded events featuring the Triple Eight racing team.

Next up on the three city tour is Auckland, slated for tomorrow (Thursday), with Kiwi printers having former All Black captain Wayne ‘Buck’ Shelford sharing his high performance experiences. Click here to book in.

Several dozen guests turned out to Currie Group’s office in Macquarie Park for the Sydney event, which featured live demonstrations of the HP Indigo 7r and 7000-series digital presses with Horizon finishing equipment. 

Guest speakers for the event, themed after “high performance”, included the Triple Eight racing team champion drivers Jamie Whincup – whose father it turned out was a printer running GTOs in Melbourne – with Shane van Gisbergen, and Jessica Dane. The trio spoke about their racing careers, and how HP print products such as 3D and wide-format printers help them on the track. Kellie Northwood also spoke, on print opportunities.

Winner: Jamie Picton, account manager at Smack Bang Designs, picked up the lucky door prize consisting of signed Triple Eight Racing merchandise.

According to Phil Rennell, sales and marketing director at Currie Group, the Test Drive series was about encouraging customers to pursue partnerships and create high-performance print.

“The key for us was getting people to think about how to take performance to the next level, and obviously we would like them to associate that with their partnership with us,” he said. 

The event was also about promoting the HP Indigo 7r digital press, which Rennell said delivers high performance at a lower price point than a brand-new machine.

“It delivers good value”: Phil Rennell, Currie Group, with the HP Indigo 7r digital press.

“It is a previously-owned press that goes through a full remanufacturing process back in the factory, and effectively comes out as a new press with current specifications,” he said. “It delivers good value because it has been previously owned, but has been fully updated and remanufactured to the new standards.”

Rennell hailed the event as a success, and thanked customers in both cities for coming out. “We’ve had a good response, and we’re pleased that our customers battled the traffic to come see us, and are prepared to learn and understand.

“It’s about adding value to your business and growing it as well,” he said. “I am looking forward to the event in Auckland.”

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