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Dashing wins BOQ print & digital contract

Thursday, 17 August 2017
By Print 21 Online Article

The Bank of Queensland has selected Sydney-based retail marketing company, Dashing Group, to build an integrated marketing platform to manage its branch-based print and digital campaigns, merchandising and signage.

‘Delighted’: Russell Kavnat, CEO Dashing Group

“We are delighted to be working closely with BOQ to launch a new platform that streamlines its localised marketing and campaign management,” says Russell Kavnat, CEO of Dashing Group – formerly known as Dashing Print. “Our technology team have created a bespoke solution for the bank that enables local branches to produce marketing collateral that is brand consistent, quickly and efficiently.”

Dashing was awarded the contract following a tender process and review by BOQ – one of Australia’s largest regional banks with more than 180 branches across the country.

“After an extensive review process, we were very happy to work with Dashing Group,” says Toby Mckinnon, GM Marketing at BOQ. “Dashing took a collaborative and strategic approach to business requirement, and were an excellent cultural fit for our organisation.”

The platform gives BOQ a centrally managed portal for print; electronic, direct and unaddressed mail; merchandising and signage, accessible by individual branches across their network to help manage localised marketing initiatives.

Built by Dashing’s tech team, the customised portal delivers significant cost and time efficiencies for BOQ’s campaign creation and marketing collateral by automating artwork processing, reducing the time it takes to get to market and ensuring consistency and compliance with brand guidelines. 

In addition, Dashing has integrated other key BOQ platforms including Salmat direct mail services into the portal to ensure a seamless operation.

Dashing works with clients including The Athlete’s Foot, David Jones, Food Co, Seafolly and Rebel, to provide a unified print and digital service that encompasses large format print, online campaign management, creative and graphic design and retail technology.

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