Archive for December, 2008

  • Finsbury’s green-eyed warrior: Print 21 magazine article

    Finsbury Green might be environmental leaders in the printing industry, but don’t expect to see the company’s CEO, Peter Orel, tying himself to trees anytime soon. Mitchell Jordan meets the man who claims not to be a greenie.

    Midway through our interview, Peter Orel stops calmly and states: “I’m no environmentalist.”

    It is a staggering comment from someone in his position; anyone who knows anything about Finsbury Green will tell you that a commitment to the environment is what the company is best known for.

    Later, Orel goes on to justify his claim by explaining that: “I care for the environment, but I’m not a tree-hugging environmentalist and there is a distinct difference between the two.

    “There are a lot of people out there who champion that cause [the environment]. I care for it, but I don’t spend my weekends chaining myself to trees.”

    Keeping it in the family

    Finsbury Green shares a compelling story which first began in South Australia in 1973 when Ernie Orel, a letterpress printer by trade, decided to open his own business, Finsbury Printing.

    In 1984, Ernie called in his son, Peter, to help out. At the time, Peter was in his final year of high school and preparing to study accounting at university, until life got in the way and what started off as some casual work soon turned into a clever case of succession planning.

    “It was definitely by accident, not by choice,” Orel recounts. “When I was growing up I saw my dad work way too hard for the returns.”

    Something changed during his time at the company, enough to make Orel stay in the business ever since.

    “I really liked working there, especially the clients and people in the business and thought I’d hang around,” he adds.

    Starting as an all-rounder, Orel spent time in administration, estimating, book-keeping and preparing work for press. For the last 10 years, he has been in charge of running the business while his father, Ernie, retired in 2007.

    Sadly, soon after this interview took place, Ernie Orel passed away suddenly while on holiday in Slovenia. In a statement issued by the company, his legacy and influence on the industry was acknowledged.

    “Ernie was an absolute legend of the printing industry, building it into a national company responsible for some of the country’s finest printing. He was well known for his tireless assistance and advice to customers and support of designers, his fair mindedness when dealing with suppliers and his undeniable passion for printing.

    “He also brought an attitude of resourcefulness that has lived on through the years, culminating in its environmental focus. For all those that were touched by his graciousness, we would like to acknowledge his leadership and guidance.”

    For future generations
    In the 23 years that Peter Orel has been with the company, an extensive evolution and green transformation has taken place for which he has been largely responsible. The catalyst for this journey was when Orel became a father of two children and started to think not only about his future but theirs as well.

    “I knew that I was in an industry which was perceived as not doing the right thing for the environment,” he says. “Knowing that I wasn’t likely to get out of Finsbury Green or change to another industry, I wanted to have some influence in how our business could help the environment.”

    At home, Orel began recycling and soon started looking at ways in which Finsbury Green’s waste could be recycled rather than going to landfill. Now, the company has reached a point where 97 per cent of its waste is recycled, ranging from paper and plates to ink containers and palettes. By 2015, Finsbury Green aims to have zero percent of its waste sent to landfill and Orel is confident that will be achieved earlier than the self-imposed deadline.

    Finsbury Green also boasts the honour of being the first printing company in Australia to be simultaneously awarded ISO9001:2000 Quality Management and ISO14001 Environment Management Systems certifications. In 2005, this was extended to ISO14001:2004 certification and, in February 2006, the company was granted FSC chain of custody before re-branding as Finsbury Green last year.

    In addition to this, the company set a target to become Australia’s first carbon neutral printer which it achieved in June 2005. The push to become carbon neutral came after measuring the company’s CO2 emissions from the years 2002 to 2004.

    The target was achieved by planting trees to offset the company’s CO2 emissions from 2003-2004 using the direct sequestration method. The project continued for the next two years and, this year, Finsbury Green offset its entire 2006-2007 CO2 emissions of 2,754 tonnes with the Carbon Pool Project, a Greenhouse Friendly-certified company.

    Today, Finsbury Green employs 200 full-time employees with offices in South Australia, Victoria and New South Wales. As a former Adelaide boy, Orel used to commute to Melbourne each week by plane before moving permanently to Victoria six-and-a-half years ago.

    An open book
    Among all of these developments, Orel points to 2004 as being a year of great significance. It was in this year that Finsbury released its first Environment Report and earned the kudos of being the first Australian printer to publish a fully-audited account of its environmental activities.

    Orel believes that this is important for any business wanting to be taken seriously in the environmental stakes.

    “How do you quantify being truly green?” he asks. “To be truly green, you need to publish results, because that is the only way you can really show that your performance is improving.”

    Taking this into consideration, Orel’s previous claim not to be an environmentalist now makes more sense. (Interestingly, he isn’t fond of gardening either, so there is no opportunity to slip in any green thumb puns). Instead, Orel is coy, calm and coolly casual in both his personality and appearance. He may be CEO, but that doesn’t mean he comes to work in a suit and tie.

    This is also his first major interview with the media and the prospect daunts him a little; he frequently falls into contemplative silences before resurfacing. (“Please don’t ask what my favourite movie is,” he says, half-jokingly, and despite asking the question, I leave without an answer.)

    So if he doesn’t like gardening or activism, what does Orel enjoy doing when he isn’t at work?

    “Travel,” he answers. Especially travel that involves wine. Indeed, if Orel didn’t come from a printing background, there is a high chance that you’d find him instead in the Dordogne as a wine-maker.

    “I like drinking it [wine] and I like the idea of working six months in Australia and six in Europe,” he chuckles.

    Will he ever leave the world of printing behind to concentrate on creating the perfect drop?

    “No,” he states with a steely certainty. He has his work cut out for him looking after Finsbury Green.

    Calling the shots
    It isn’t only Orel who makes decisions concerning Finbury Green’s environmental initiatives. For the past five years, Orel and Rodney Wade, environment and technical manager, have made the majority of the decisions together. Realising that “with only two people you tend to run a little dry of ideas”, Orel formed a Sustainability Committee in March this year.

    Consisting of five people with a staff member from each division and location across Australia, the committee meets twice a year to provide direction for sustainability efforts.

    In addition, Finsbury Green also has an intranet where staff are able to make suggestions – not just regarding the environment – but in any area where they feel the business needs improvement. Orel notes than on average he receives at least one new suggestion a week.

    When it comes to politics and the environment, he believes that the Greens have the best policies and that the Federal Government does not do enough.

    “The Government is hypocritical,” Orel says. “On one hand they push the environment but they are also very budget conscious and make decisions based on price only.”

    As for the Government’s Carbon Pollution Reduction Scheme, Orel believes it will frighten the life out of many printers.

    “It scares them because it adds another cost to the business and one where margins are already under pressure,” he says.

    He is also quick to assert that just because they are green, Finsbury Green’s prices are not more expensive, and that there are in fact savings to be made from implementing such initiatives.

    “Our pricing structure has not changed as a result,” he says. “It may be harder to print alcohol-free, which we do, but it is not more expensive. Most of our initiatives have only added to our bottom line.”

    There are also many Finsbury Green customers who choose the printer not just for its environmental credentials but also for the awards it has earned and reputation for producing quality work.

    The winning streak
    Finsbury Green’s awards are too numerous to list in entirety, but include the 2007 South Australian of the Year Environment award, a 2006 United Nations Environment Day award, 2005 City of West Torrens Business Environment award and 2003 Good Business Environment award, among others.

    By coincidence, my interview with Orel is scheduled on the same night as the Victorian PICA awards and we meet twice in the one day. He may have changed clothes since morning, but ignores the black-tie dress code, turning up in a loose white shirt, free of tie or a jacket. In yet another coincidence – or irony – Orel and I are not only seated at the same table, but also seated beside one another. We joke about why we didn’t think to conduct the interview here, where wine abounds; though the awards are a difficult environment to continue a coherent conversation, not least because Orel spends a considerable amount of time on stage, claiming two Diamond awards and – perhaps most importantly – the Paper Round Environmental Award.

    Last year, Finsbury Green missed out on the award, and Orel was not sure whether the company had any chance of claiming it this time around.

    “We weren’t expecting it at all,” he admits. “After last year, we weren’t sure what the criteria was and if we met it. This [award] was a nice surprise.”

    As the CEO, Orel has big plans for Finsbury Green’s future. He believes that talking about anything further than five years ahead is impractical, but in those five years there is much to be done.

    To begin with, Finsbury Green will consolidate its Notting Hill and Port Melbourne sites into a new premises in Port Melbourne and from here, the growth will continue.

    “In the next 12-18 months there will be a number of opportunities for acquisitions,” Orel says.

    He cannot comment or reveal much more, other than that it is unlikely these acquisitions will be in different states to those in which Finsbury Green already has a presence.

    “Ultimately, we want Finsbury Green to be of a large size,” Orel continues. “It’s not that bigger is always better, but given the type of business we’re in, to get the ROI we need to ensure that we are filling the capacity we have.”

    Peter Orel might belong more to the league of astute businessmen than idealistic environmentalists, but it is obvious that he has played a major part in moving the Australian printing industry towards greener pastures.

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  • May the ox be with you: Andy McCourt’s commentary

    In 2009, we all need the strength of an ox, says Andy McCourt, who gives his commentary on what lies ahead.

    If the Chinese lunar calendar is any guide, 2008 has really lived up to its name – the Year of the Rat. Although orientally-touted as a year ‘free from turbulence,’ in the West a rat, is a rat, is a rat. Sneaky, dirty, untrustworthy. Come Australia Day, which in 2009 falls on the same day as Chinese New Year, we can welcome in a much nobler and stronger creature – for it is the Year of the Ox.

    The story from antiquity goes that when the ‘Green Emperor’ called the animals up for a pow-wow, the rat hitched a ride on the Ox’s back to cross a river. On the other side, ratty jumped down and ran ahead – thus becoming the first animal in the Chinese cycle of years, instead of the Ox. Typical.

    In January, I picked ‘Eight for ‘08’ – trends for the rat year. How did I do? Well here they are briefly, with self-assessed and totally unbiased scoring.
    1) Super-Greening of the Industry – hey, just look at us now and check out December Print21 magazine’s lead feature on Finsbury’s ‘green-eyed warrior.’ I reckon I got this one right. 10/10.
    2) Processless Violet Plates – ummm … where were they at drupa? Sure they were there but the hype went all-damp and no one seemed to give a rat’s thing. Off-target, 4/10.
    3) Plummeting Cost of Digital Colour – well, it hasn’t ‘plummeted’ but it’s heading down as equipment gets faster and TCO (total cost of operation) moves closer to offset. Close, but too exuberant, 6/10.
    4) Digital Presses at Litho Speeds – drupa showed it can be done, and in full colour, with Océ JetStream, Screen Truepress Jet 520, HP’s prototype inkjet web press and Kodak’s Stream. Only snag is, there are none installed in Australia and New Zealand yet. A bit previous 7/10.
    5) Digital Paper’s Great Leap Forward – The company I mentioned, UK’s Plastic Logic has almost completed its factory in Dresden and is wowing all with demonstrations; click here for an amazing video. Good pick 10/10.
    6) Last drupa for Graphic Arts Film – well, we won’t know until the next drupa will we? But film was hard to find there and Konica announced it was exiting that business. Flexo and Screen may still use some film by 2012, and also less developed economies, but to all intents and purposes, ‘direct-to’ is killing it off. Not bad 6/10.
    7) Company to Watch; Wellcom Group – they continued their growth with their fantastic digital asset-management service approach and added around $20 million to turnover. Keep watching; and admiring, 9/10.
    8) Even more Print Management – just look at the new accounts won by the major PMCs but, some printers with slick sales and marketing scored a few centuries too. Half right 5/10.

    Onto the Ox-wagon of 2009
    The forces re-shaping the global economy right now drive right into the heart of the printing industry. There is little doubt that more pain is to come with finance harder to obtain, debts called in and spending cuts, but strong businesses who weather the storm will be well prepared for the inevitable upturn. A former President of Shell, Rein Willems, addressed over 300 business leaders in The Netherlands this month and he put innovation right at the forefront of success-enablers, ‘to win in the new economic system.’

    The present economic downturn, including the implosion of large parts of the international banking system, is just the beginning of a new economic system. The company or organisation that understands best and earliest the direction in which the new system is heading, and is able to innovate in that direction, will be a winner in the next upward cycle,” cites Willems.

    Most significantly, he added: “Sustainable innovation can only flourish when government offers a long-term stimulus.Too often it is a stop-and-go policy, while sustainable innovation is intrinsically a long-term play.”

    We are already seeing signs of Government stimuli – first with the financial aid packages that will hopefully turn into real strategic plans for industry. The ‘hands off, low-regulation’ method has failed miserably. In the USA, UK and here it has merely enabled crooks, charlatans and scammers to exploit the system to an appalling degree – even the former head of the NASDAQ, Bernard Madoff, has been arrested for the biggest financial fraud in World history – AUD$76 billion. In Australia, the child-care firm ABC learning – who many long-established community child care operators said were up to no good five years ago – came crashing down and is under investigation.

    So what is the ‘new economic system’ and how can print businesses innovate to do well in it? Reuter’s analyst John Kemp gives a clue; he wrote:
    After six decades of uninterrupted credit creation and an unprecedented era of consumption and prosperity, the credit process has come to an abrupt halt. If credit has been the locomotive of the modern economy, the third quarter of 2008 marked the point when the engine stalled and the economy began to roll back down the hill.”

    So one thing the new economic system will likely feature is less credit, and that applies to credit terms offered by printers too. The smart printer will come up with innovative new ways to deal with customers, not chasing work ‘to keep the presses busy;’ supplying digestible bites of business printing (meaning mostly digital), that are either paid for in 7 days, or paid up-front by use of business credit and debit cards. It will be the work you say ‘no’ to that will keep you in business. By the way, Rupert Murdoch stated last week that News Corp: ‘didn’t owe a penny to banks.’ All News borrowings are from the public sector and very long-term. So maybe we should fire our banks?

    The new economic system will put real values on assets, not over-inflated ones for the purpose of gaining more finance. Credit and debt coupled with bizarre financial instruments that sell both as ‘investments’ (derivatives), have pushed the world to the brink of fiscal anarchy. In 1952, for every $1 of US GDP, there was a manageable $1.32 of debt. By the end of 2007 it was $3.55 – three-and a-half times more debt than the USA was producing – where could it possibly end up except where it is now?

    We elect Governments to run countries and states, implement policies and improve society. Most are reacting well to the financial meltdown but it is fair to say, at least in the USA, the Bush administration caused it by taking all the controls, checks and balances off. They allowed lunatics to control the asylum.

    In the new economic system, there will be a return to ‘old values.’ A fair days work for a fair day’s pay; a reduction in ostentatious showy displays of wealth; an aversion to reckless risk and every ‘rat with a gold tooth’ that offers a too-good-to-be-true high-return investment will be shown the door. The economic principles that America was built on, as written in Adam Smith’s The Wealth of Nations will be resurrected. In the 1987 film Wall Street, Martin Sheen’s character Carl Fox summed it up nicely when admonishing his Gekko-apprentice stockbroker son:
    “Stop going for the easy buck and start producing something with your life. Create, instead of living off the buying and selling of others.”

    Create. That’s another word for innovate. The new economic system will place great value on the ability to create new ways of doing business, new edgy ideas, turning conventional thinking upside-down. Also from the movie Wall Street arch inside-trader Gordon Gekko famously said:
    “I create nothing. I own.”

    So hitch up the wagon of innovation to the strong Ox of common sense, perseverance and industry and you should ride out the first half of 2009. As Chauncy Gardner said in another great movie, Being There:

    “In the springtime there will be growth.”

  • Agfa reaffirms growth plans for future

    Most print and graphic arts companies are slowing down in the face of economic uncertainty, but Agfa is on a serious growth path, according to president, Stefaan Vanhooren.

    On a recent trip to Australia, the Belgium-based president (pictured) announced a growth strategy for the company that focuses upon innovation, management and investment.

    “Companies that do not grow will disappear,” Vanhooren warned. “You need to be able to continuously grow in order to absorb costs and continuously reinvent yourself.”


    Much of Agfa’s growth will come through increasing and developing its presence in the inkjet market. Vanhooren acknowledged that while inkjet is “money-consuming”, it makes sense for Agfa to cement itself as a leader in this field.

    “Inkjet is the fastest growing market with the highest promise,” he said. “I believe that industrial inkjet will grow spectacularly.”

    He was quick to note that inkjet will not replace Agfa’s existing offset plates, and will instead be an addition to its offerings. Vanhooren also predicted that CTP will begin to stagnate in value within the next five-to-ten years. 

    Successful growth comes from an understanding of a company’s global position and part of Vanhooren’s trip was to gain a greater understanding of the marketplace. Two areas that he believes need to improve their performance are Asia and North America.

    Admitting that Australia is “different to the rest of the world,” Vanhooren was pleased with Agfa’s success locally.

    “Australia is a region where we are very satisfied with the results,” he said.

    Pictured below: Frederik Dehing, president of the Oceania regional operation with Stefaan Vanhooren, president of Agfa graphics.

  • CVC puts PBL back on track to open print site

    $445 million cash injection from CVC funds allows PBL Media to proceed with plans for setting up its own printing site.

    This week, PBL Media breathed a sigh of relief after CVC Capital Partners and CVC Asia Pacific invested $335 million of new equity into the company, while at the same time cancelling $110 million of excess undrawn facilities.

    According to Ian Law, PBL chief executive officer, this gives PBL the opportunity to move ahead with initiatives that have been in the pipeline for some time, including its own web offset printing press.

    “We can now get on and focus on running the business for the longer term,” he said.

    “We have a number of exciting opportunities before us including the new press and distribution facility for ACP Magazines.”

    PBL made the announcement that it would print ACP Magazines itself in October this year. Cost-cutting was given as the contributing factor to this move.

    "We have undertaken an exhaustive analysis of the printing options available to us and it became clear during the process there were compelling reasons to take control of the production of our publications," Law said.

    At the time of the announcement, Law said it would be only a matter of weeks before PBL announced the location for the printing site, rumoured to be located in western Sydney. Months later, and there has still been no update, raising suspicion from some industry commentators.

    The plan to print its stock independently has always had its critics, especially Brian Evans, ceo of PMP, which has printing contracts for the bulk of ACP Magazines. Evans raised the point that PBL Media specialises in publishing, not printing, and that its staff may not have the knowledge and expertise to successfully over-see the venture.

    "This is a tall order for them," Evans said. "There is no guarantee that this will go ahead."

  • GEON cuts staff back by 5 per cent

    Further consolidation across GEON Group Australia as the company reduces its staff levels by five per cent.

    GEON employs 1440 staff and, according to Stuart Shirvington, general manager of operations, today’s redundancies occurred mostly throughout NSW where the company has offices in Banksmeadow, Dee Why and Parramatta.

    “Primarily it affects the NSW area of our business,” Shirvington admitted.

    He stressed that today’s actions were a “reorganisation” for the company and a necessary move in light of toughing conditions in both printing and the wider world.

    “We are adjusting our business in response to the economic crisis that is going around,” he said.

    Widespread job-cutting has been a feature of the industry in recent months and GEON has not been the only printing company to shed jobs with fears of a recession looming. Bluestar cut an unspecified number of jobs in consolidating the McMillan Grpup this year. GEON also cut back 90 jobs earlier this year when it closed down Agency Graphic World. There is no doubt that it has been a big year for the company after former CEO, Gordon Towell resigned in February this year.

    Defending the job cuts as “a part of business”, Shirvington was unable to speculate as to whether further job losses would be likely for GEON staff.

    “I don’t have a crystal ball and cannot look that far ahead,” he said.

  • Another gong for prized TAFE teacher

    The awards just keep on coming for well-liked TAFE teacher, Stephen Anderson.

    Anderson, who is the head teacher for graphic arts (screen printing) at Sydney Institute TAFE won the Sydney Institute 2008 Staff Celebration Teaching Excellence award, where he was up against fellow TAFE teachers from around Sydney.

    This follows Anderson’s recent  accolade where he took out Trades and Skills Teacher of the Year Award.

    “I’ve had a pretty good run lately,” he said.

    Known for his reluctance to indulge in "personal glorification", Anderson (pictured) was once more humbled that his efforts had been acknowledged and appreciated by the wider community.

    “Normally, I don’t go into this type of thing,” he admitted. “And I certainly wasn’t expecting to win.”

    Anderson has been a teacher for the last 26 years and prides himself on being "a head teacher who teachers." After receiving the Trades and Skills Teacher of the Year Award, Anderson was given $2000 to use on a personal development project.

    After much thought, he has decided he would like to complete Chromaticity’s colour management course. “Colour management is an important area and something we can all learn from,” he said.

  • Top of the tops: the year’s 10 best stories

    There’s never a quiet moment in the printing industry. Looking back on the year that has almost come to a close, Print21 online editor, Mitchell Jordan picks the 10 biggest stories of 2008.

    2008 will always be remembered as the year that the world tipped into financial chaos, but the landscape of the printing industry had been shifting for a long time already.

    Friends often ask me how I manage to find enough news about printing to compile a weekly newsletter, and while some weeks are certainly slower than others, the rapid rate of consolidations, acquisitions, private equity and, believe it or not, triumphs, mean that there is always plenty to write about.

    So, without further ado, here they are: the top 10.

    10) FedEx Kinko’s closes Australian stores

    With the exception of its employees, most locals were over-the-moon when the McDonalds of the print world announced that it would be closing down its Australian stores.
    "Given our limited presence in Australia, the support costs to operate our printing centres exceeded the revenue we were able to generate from those locations," said a spokesperson.

    9) Labor party backtracks on print protection

    2009 will see whether the proposed removal of the 30-day rule gets the go-head, which will mean not only bad news for book printers, but anyone involved in Australian publishing.

    8) Fairfax print centre closure leaves Tasmanians stranded

    After its merger with Rural Press last year, Fairfax closed The Advocate newspaper’s Harris Printing Centre in Burnie, resulting in the loss of 30 full-time jobs and 30 casual positions. Employees were disgruntled, citing a lack of work in their trade.
    I’m sure a lot of Fairfax’s soon-to-be-made-redundant journalists would agree with them.

    7) PrintNZ prefers Pacprint over Printech

    When it comes to tradeshows, PrintNZ believe it is more valuable for its members to make the journey to Australia. So you can expect to see a lot more of our neighbours at next year’s PacPrint.

     6) Australian packaging giant Anzpac in $60million Asian buyout

    New Toyo International Holdings and Malaysian company, Tien Wah Press Holdings took hold of Anzpac in November this year.  Time will tell whether any of the work stays in Australia.

    5) Blue Star gets across the spectrum of print in NZ

    Hot on the heels of its acquisition of Panprint, BSPG took another bite into the New Zealand market by snapping up Christchurch-based Spectrum Print. This move helped to concrete Bluestar’s reputation as a leader in consolidating throughout both Australia and New Zealand.

    4) drupa 2008 print party of the year

    It only happens once every four years and is the mother of all print trade shows. For two weeks in May, the halls of Messe Düsseldorf were filled with the latest new releases and most tantalising print gossip. No one is still quite sure what the theme for drupa 2008 was, and since I didn’t go, I am unable to wade into the debate. But next year I’ll see you in Melbourne for PacPrint.

     3) Massive consolidation rocks Sydney’s printing industry

    GEON took an axe to Sydney-based Agency Graphic World, shedding over 90 jobs.

    GEON group CEO, Graham Morgan defended the move as necessary in order to gain extra efficiencies and promote growth for the company. “Our decision was based solely on what is best for the future growth of our New South Wales operation."

    2) PBL powers ahead with print: the full story

    For months, both the trade and mainstream media were speculating as to whether PBL had what it takes to go it alone and install its own printing presses for ACP magazines. So when Ian Law finally made the announcement, commentators were salivating. But when will the project ever get off the ground?

     1) Off and running: Massive new print site for IPMG at Sydney’s Warwick Farm

    IPMG is a company shrouded in secrecy, and when Michael Hannan announced a new Greenfield site at Warwick Farm curiosities were even further aroused. Of course, in true Hannan style, there’s a twist: the installation of three gravure presses which will be sure to change the dynamics of the web press market as we know it. Which is really all we do know on what is undoubtedly the most talked-about development of 2008, and likely to pique further interest in 2009 until Hannan grants a rare interview.
    Hey! Michael, feel like returning our calls?

     

    As always, compiling a ‘best of’ invariably involves leaving out notable stories that, for whatever reason, could not be included. Special mention goes to anyone who scored at the PICA awards, Pride In Print Awards and Galley Club Awards along with those who got behind Heidelberg’s Women in Print.

    Thanks to anyone who supplied me with tip offs, sources, press releases and invitations to launches and conferences. Keep them coming in 2009.

  • Revamped mill to boost Australian Paper

    It’s been a long time coming, but the upgrade of PaperlinX’s Maryvale pulp mill is finally complete.

    With the first pulp already produced, the new plant has started up in conjunction with the mandatory site boiler inspections and is expected to contribute $30 million of incremental earnings in the 2009 fiscal year, and an annualised incremental earnings of between $40-50 million.

    Tom Park, managing director of PaperlinX acknowledged that the upgrade was “a challenging product undertaken during a volatile period”, but he also noted that once its optimization phase is complete, the mill will have a 90,000mt per annum increase in production of bleached eucalypt pup along with improvements to both its environmental performance and overall product quality.

    “Costs and timing have significantly over-run from our original estimated, but the long-term return expectations and strategic rationale have remained sound throughout,” Park said.

    PaperlinX recently suffered a major blow when it reached only $150 million of the $200 million needed to repair debts. Park hopes that a more efficient and improved mill will help to steer the company back on track.

    “We are very pleased that the project has been completed and that we can now look forward to the contribution that will be made to business returns,” he said.

  • Letters, feedback, get it off your chest: 17 December 2008

    Robert Fuller’s redundancy continues to anger readers, while one printer is concerned over the future of PMP’s print contract with Sensis.

    Re: Robert Fuller falls victim to cost cutting

    As a member of the first Australian Technical Committee for Graphic Technologies (AU TC 130) I would like to express my personal disappointment at the termination of Robert Fuller’s employment with Printing Industries. While recognising PIAA’s need to develop strategies to cope with harsh economic times and ongoing structural changes within the industry I feel compelled to underscore Phillip Anderson’s comments regarding Robert’s ability and dedication to the task.

    Robert’s energy and enthusiasm for the role of guiding and facilitating the TC130 (accompanied by the ever-present Bob Lamont) ensured the realisation of a significant milestone: the adoption of ISO 12647-2 as the official Australian standard and the creation of a website dedicated to educating the industry about standards-based production (http://www.colourstandard.com.au/).

    Throughout this process Robert not only demonstrated enthusiasm but foresight and dedicated himself to ensuring objectivity in the affairs of the committee. Without his support and focus on the long-term integrity of the committee’s work my role in particular would have been far more difficult.

    He was, or should I say, is, greatly appreciated. Good luck to you Rob.
    Mark Stegman
    Teacher
    Graphic Prepress
    Sydney institute
    TAFE NSW

     

    Having work extensively with Robert Fuller, both in the recent very successful NSW Print Awards and in the TC 130 Print Standards committee, I was staggered by his redundancy, and rapid departure, from Printing Industries. As well as being a very likeable guy, Robert is a person of great ability and immense energy. He and his very capable PA, Natalie Sargeant, ran themselves ragged managing the print awards, working extraordinary hours to make the event a resounding success.

    As the current chairperson of the TC130, Robert was an imaginative and innovative leader. The Committee’s website is evidence of this, since much of the input on its design and function was Robert’s. He will be a huge loss to the PIAA and to the graphic arts industry.
    Warwick Roden
    Chairman, NSW Print Awards

    *************

    Re: Shades of grey over future of Yellow Pages

    I’m employed by PMP Chullora Printing Plant.Contract with Senis runs out in June 09. PMP continues to talk of a seven-year contract to print the Yellow and White Pages. We have six months to go on our current contract; we are lead to believe that we have a seven-year contract with Sensis.

    If this is true why are the staff at the Chullora Plant not being told of our future? Management at the Chullora Plant keep informing staff that they do not know what is going on with the future of the plant. We have 125 people working at Chullora, our EBA states we will know our future by June 08. It is now December 08 and still no advice on our future.
    Concerned PMP Printing Employee (Name withheld).

  • Entries open for Pride In Print

    Pride In Print Awards revamp to reflect new trends in the print industry.

    According to awards manager, Sue Archibald (pictured), there are a number of changes to categories.

    “One of the changes is in Category 8 which used to cover only Business Forms. This has now been remodeled to cover the wider concept of ‘Business Print’. All types of business-oriented print jobs have now been brought into the one category, which groups together annual reports, stationery and forms both reelfed and sheetfed,” she said.

    Another change is in Category 10c, which forms a sub-group of “Specialty Products and Processes”. Category 10c is now called “Personalisation – Creative use of Print in Direct Marketing”. This has been devised to accommodate direct marketing jobs which can include innovative postage, handling and distribution solutions.

    A third change comes in Category 11, which is for “Industry Development – all processes”. This is an opportunity to showcase products, processes and business developments that represent innovations within the NZ market.

    To further assist entrants find the right category for their work, six sub-categories have been formed, namely:

    * 11(a) Self-Promotion for the Printing Industry
    * 11(b) Export Award
    * 11(c) Innovation in the Printed Product
    * 11(d) Innovation in the Print Business
    * 11(e) Innovative use or Design of a Barcode
    * 11(f) Innovation for the Environment

    Entries are now open for materials printed in New Zealand between 1 January and 31 December 2008. As a special offer to encourage early entries, work received before 21 December will only cost $45 each, compared to the standard price of $60.

    For more information visit prideinprintawards.co.nz

  • HP delivers latex stocking filler

    An early Christmas present arrived from HP last week in the form of a sneak peek at the first wide format printer to use its new latex inks. Simon Enticknap was an enthusiastic recipient.

    HP chose a disused digital print factory at Artarmon in Sydney as the venue for the first showing of its Designjet L65500 wide format printer which uses specially-developed latex inks.

    There are only a handful of these particular printers in operation worldwide, and the one on show in North Sydney is the only one currently in Asia. It was unveiled before a small group of invited customers at the ad hoc demo centre where it will remain for the next few weeks.

    The 2.64 metre roll-to-roll printer is the first to use the HP latex inks introduced to the public at drupa. Latex inks have been developed to offer users all the benefits of a water-based ink (no emissions and lower cost) with the durability of solvent-based inks. HP claims output using latex inks has a three-year lifespan outdoors, unlaminated, as well as being scratch and water resistant.

    Latex inks are also fast-drying and can be used on a wider range of substrates compared to solvent inks. The samples on show in the temporary demo centre were able to be printed and installed almost immediately in the short timeframe between the arrival of the printer and its launch.

    The L65500 (pictured below) is also claimed to be faster than comparable solvent-based printers with speeds in the five-pass production mode suitable for indoor prints of 34 m2 per hour, rising to 70 m2 per hour for outdoor prints.

    Shane Lucas, HP’s graphic arts director for the South Pacific, said there had been great interest from businesses wanting to get hold of this first printer, even from people unable to make it to the launch. Over the next few weeks, HP will use the temporary location to conduct demos for local printers before finalising a distribution channel though a local reseller.

    The unveiling of the L65500 printer capped off a busy day for HP which also included an open house by its local HP Scitex reseller, Anitech. Held at the company’s head office in Rydalmere, Sydney, the open house featured demonstrations of the UV wide format HP Scitex XP2700 printer and the UV flatbed FB950 printer.

    Presentations during the day included an introduction to Anitech from Fleming Poulsen, NSW branch manager, details about the XP2700 and the FB950 printers from Bruce Caldwell and Jeremy Brew from HP, and an overview of Anitech’s support and service from Clare Burden, general manager for IT services at Anitech.

    Highlighting the fact that Anitech has a team of 55 engineers around the country, including 20 that are HP product trained, Burden said the level of support for the wide format market was unprecedented.

    “Grand format has never been so well covered and has not previously seen this level of commitment with the combination of HP and Anitech,” she said.

    Gopi Jayachandran from HP Financial Service was also on hand to outline the types of financing options for new machinery that are available through HP. In the current uncertain economic times, Jayachandran said the financial strength of HP meant that local printers could be confident that their technology supplier and credit provider will be around in the years to come and always have their best interests at heart.

    Pictured: The HP Scitex FB950 flatbed UV printer impressed attendees at the Anitech open house by printing four separate rigid boards simultaneously.

  • What to expect in 2009: a word from the publisher

    Planning is the bedrock of business, says Print 21 publisher, Patrick Howard, who speculates on what the future holds for the printing industry.

    Without a plan, a direction and a destination, a business is at the mercy of the commercial elements. The old adage is … if you fail to plan, you plan to fail. But how do you plan in the current circumstances, when the financial ground is continuously shifting, when you don’t know how deep or how long this economic crisis is going to be? All over the world the mighty giants of finance, banks and investment houses are shaking, some crashing to the ground, others withdrawing lines of credit with scarcely a thought for anyone but themselves. In this rush to the lifeboats there is little empathy for the problems of a small- to mid-size printing business trying to chart a course for survival.

    In talking with industry notables in recent weeks one fact was reinforced time and again… the future is unknown. While many of us have our own views on the likely scenario over the next year, most will admit to flying blind. This was brought home to me by Albrecht Bolza-Schünemann, president of KBA, the German press manufacturer, when announcing job cuts and an eventual loss for the company over the calendar year. In his report on the third quarter he said that he was unable to speculate what even the near future held for the multi-million dollar manufacturer: “In view of the current turmoil in the international business environment, and unforeseeable developments in financial markets, any attempt to predict KBA’s path beyond 2008 entails too many unknown factors to be of any merit,” he said. When the leader of a huge global manufacturer admits that he cannot forecast two or three months out, the rest of us may be excused if we offer our prognostications with many caveats, hedgings and a good deal of humility.

    Now hear this

    The latter is just what is missing from most media and economic commentators. It is a curious phenomenon that the more uncertain the times the more confident the opinions from the army of professional forecasters.
    Does it not strike you as strange that with scarcely a change in tone or a modulation of emphasis, these highly paid consultants and advisors have gone from encouraging you to leverage your superannuation and your home in order to get the highest rate of return from the longest-ever financial boom, to bald-faced warnings on the evils of having too much debt and predictions of a long, bitter recession?

    Do they have any idea what they are talking about? The financial crisis may not have come out of the blue, but the few voices that warned it might happen were crying in the wilderness. It is fair to say that no one saw the full extent of the crash nor the speed with which it grew. Governments and banks, Prime Ministers and financiers are all grappling with the unknown future, hectored and advised by the same bunch of professional claques that boosted the pernicious investment practices that have led us here.

    Credit, governments and banks
    The spectacle of governments throwing money at the banks in the hope that it may encourage them to start lending again is enough to test the strongest faith. Banks have the begging bowls out so they can reassure investors that their money is safe. Nowhere in the clamour do we hear them advertising that they are open for the business of lending to businesses, that lines of credit can be assured and that they will assist in meeting cash flow requirements. Surely if there is any point in the government splurging money into the financial system, lowering interest rates and guaranteeing deposits it is in mandating that normal commercial practices continue as a priority.

    This is not happening. I hear reports of banks withdrawing long-established lines of credit from printers. This is more serious than printers’ difficulty in securing finance for ongoing capital investment. While putting off buying a new machine for a few months may be a problem, not been able to access sufficient credit to even out the peaks and troughs of cash flow can send a creditworthy business broke.

    So how bad will it get?
    Is it reasonable to expect that Australia will follow the rich nations of the world into a recession in 2009? New Zealand is already in recession. Our downturn may not be as deep and severe as elsewhere, but we are unlikely to survive unscathed. While most printers are finishing off the traditionally busy pre-Christmas period of the year with solid production schedules, the straws in the wind point to a weakening economy. David Jones, the bellwether for the cashed-up consumer, is expecting its worst Christmas trading period in years. Sales fell by 6 percent in the three months to October.

    So what does a looming recession mean for the printing industry? Printing has always been considered a good ‘hard times’ industry. It lives on lots of small jobs, mainly cash work even in the packaging sector. These innumerable jobs are unlikely to dry up completely. People still need to print as an essential to conducting business. It is not a huge line item in most budgets and unlikely to be the focus of searching cost cutting.

    Interest rates are heading south with the current cash rate at 4.25 percent and likely to ease even further. Most small- to medium-sized printing companies are not heavily in debt despite the high-rate of capital investment in recent years. Some of the large private equity backed companies have their own concerns in this matter, but their invested money is likely to be locked in for a set period. Employment in the industry has tightened under its own dynamics as printers have struggled to find skilled workers for years. Intense competition has produced a printing industry that is lean and cost-conscious. With this in mind, I believe most printing companies are in a position to survive this recession, provided it does not go on for too long. So far at least, I have heard no reports of unplanned closures.

    PacPrint 09 … a hard times show
    The slowing growth rate and the precipitous fall in the currency has dealt the supply side a double whammy. At a time when printers with any access to credit would be expected to pick up equipment bargains, the one-third fall in the value of the dollar has cruelled the opportunity. Any supplier that depends solely on capital equipment sales will find the going very tough over the next year. A strong consumables business is the essential life jacket to keeping afloat. The paper merchants have pushed through serious price hikes in recent months with more to come, as a result of the currency changes.

    Paradoxically the digital sector is looking to the recession as an opportunity to advance the technology further into the market. Their reasoning is that printers who are not able to buy expensive offset hardware will plump instead for digital, especially the so-called digital ‘lite’ sector at around the 70 pages per minute. At around the $60K mark for a machine they may be right. But they also face the problem of currency and financing.

    All of which reinforces the fact that next year’s PacPrint in Melbourne during May will not be the usual display of graphic arts triumphalism. Already at least one supplier has sounded others on the possibility of cancelling or postponing the show. The suggestion was rebuffed, even though it found quite a few sympathetic ears. The confidence-shattering impact of a postponement of PacPrint would be out of all proportion to the savings of already committed show expenses. While no one expects too many equipment deals to be signed at the show, it is in the industry’s long-term interests to stay abreast of the latest in technology and be aware of what opportunities are available for when times turn better. What PacPrint cannot do is proceed as if the real world outside its doors is not bearing the burden of recession.

    So what’s the plan?

    To get back to addressing the initial conundrum of how to plan when the only thing that is certain is uncertainty, perhaps it is best to go back to first principles. Initially it is important to batten down the hatches as the storm warnings accumulate. Don’t wait for the impact before you extract costs from your business. Downsizing may be appropriate—many companies have already cut their workforce—but be careful you don’t throw your best assets overboard. Good people are hard to find and on some level we’re all in this together. Short time working weeks may be a better option than losing good employees.

    Don’t try to absorb the increases in costs that are coming your way. You cannot afford not to pass on to your customer paper price rises of 10 to 15 percent. Make sure you know the real costs of your production. Do not subsidise your customer. Forget unprofitable market share. Winning work without margin is fool’s gold. This may be a good time to put in place any production efficiencies you are considering, perhaps even automation, especially in costing and workflow. You’ll get lots of help from your supplier.

    Tighten up on your credit control. It should be a mainstay of your business practices anyway but now you cannot afford to let payments stretch out. Everyone will be trying to conserve cash so you have to make sure you don’t act as a banker for your customers. Schedule you own payments and stay in touch with your suppliers. If you miss a deadline phone them up, don’t wait for them to chase you. Confidence and reputation is your capital too.

    Once you have your business at the right size and working to the best formula, there is not much else you can do. Remember that what you are trying to protect is your enterprise model. Too much tinkering to save half a cent will be as damaging as ignoring the warning signs. Too much hungry pricing will drain your reserves. And think twice before cancelling the Christmas party.

    If you are confident you’ve done what is in your power to do, that you have addressed those factors that are amenable to change, then you can only watch to see what unfolds. It may be a passing squall that will blow over by this time next year. It may be the start of a global depression, a structural alteration that will last for years. If it’s the former, you are in the best position to survive and bounce back. As for the latter, it is unlikely anyone’s business model will survive that scenario intact. But that’s a different story.

    And on that cheery note and on behalf of the entire team here at Print21, I wish you a Merry Christmas and a Prosperous New Year. Take some time off, relax and recharge. See you in the New Year.

  • Ask the experts: how bad is it going to get?

    No one has a crystal ball, but everyone has their own opinions on the current financial crisis. Print21 asked some of the leading local identities to offer an insight into what printers can expect in 2009.

    Here’s what they had to say …

     

    Andy Vels Jensen managing director, HAN
    Heidelberg is coming off the back of four or five record-breaking years for equipment sales. It has already moved to tighten up its operations in Australia and New Zealand. Vels Jensen confirms there have been some redundancies, but none in customer facing positions. The company has changed its reliance on capital equipment sales, which are likely to be most affected by the downturn. At least 50 percent of its operational costs are covered by recurring revenue from service and consumables.

    “You ask me how bad will it get? I didn’t think it was going to get this bad. Nobody knows what’s going to happen but we’ve taken all possible steps to preserve the very successful business model we’ve built up over the years. Our customers come first. We’ll make sure they continue to get the best possible service and support. I only hope the finance industry plays its part.”

     


    Chris Mitchell group managing director, Blue Star Print Group

    The huge private equity backed trans-Tasman printer represents the new style of printing corporations. Its professional management under new managing director, Chris Mitchell, is moving to limit the damage of the recession.

    “The current global financial crisis is unprecedented. Our industry like many others is not immune to the impacts of the crisis. Our customers are looking hard at all elements of their operating costs and clearly, for many, print is a major spend category. However, Blue Star remains extremely well positioned in the printing industry with our broad range of capabilities and market coverage.

    “We do expect the market to remain challenging, and certainly, no company can operate in a ‘business as usual’ mode. This means we need to meet the market with an even greater sense of urgency to execute our strategic plans effectively.”

     

    Nick Kugenthiran general manager of integrated sales and marketing, Fuji Xerox
    Currency fluctuations are the main concern for Kugenthiran, who has overall responsibility for the company’s printing focus. He has concerns for the low Aussie dollar’s impact on imports but is confident Australia is in a better position than most to see out a downturn.

    “The long-term forecast for us is about one and a half percent GDP, which gives us fairly stable consumer confidence. As an organisation, I think that Fuji Xerox is in a great position to prosper because we are leaders in the industry and I am confident we have the economic strength to overcome any challenges. The feedback we are getting from our customers is all positive and print volume is growing by 4-5 percent.
    “In this time of economic uncertainty, we will be focusing our energy on developing our people capability and expanding our product and services.”


    Brian Evans CEO, PMP Print

    The view from the top of the region’s largest printing company, PMP Print, is one of continuing good volumes from the mainstay catalogue market in Australia. Evans claims the heatset web market is almost immune to anything other than a catastrophic economic meltdown.

    “Many of our customers are from the big-end of town, and they forecast that the catalogue volumes will stay up, if not grow,” he said. Magazine volumes are under threat as sales decline but even there Evans maintains there will still be good business.

    It is New Zealand’s performance that really has him worried. He points out that with the fall in house prices as the country goes deeper into recession the whole real estate printing market has tanked with 50 percent fewer heatset pages in local newspapers. But the prospects are even worse when it comes to the sheetfed market.
    It’s going to get a lot tougher next year,” he warns.


    Servio Notermans managing director, Océ Australia

    “This is a time to use your head, not lose it,” according to Servio Notermans.

    He has good reason to be bullish about the digital company’s prospects, having finished his reporting year in November with all revenue targets met. The extended range of products from the Dutch-based company means it is able to leverage its activities across many more industry sectors, such as wide format. While conceding that business conditions are likely to be tougher in 2009 he claims that there are a number of large projects in the pipeline that have good prospects to meet and exceed targets. He nominates wide format and high-speed digital colour as the fastest growing areas.

    “2009 will see an increase in the number of digital machines as printers look for alternatives to offset,” he said. “I believe digital printing will grow even stronger in the years ahead and Océ will be a leader.”

    David Currie CEO, Currie Group
    For David Currie, proprietor of the largest privately-owned graphic arts supplier in the region, this is his third recession. It doesn’t faze him anymore, but he has moved quickly to batten down the hatches, cutting costs where appropriate. This time around he believes the Currie Group is a lot better balanced to withstand any financial turmoil, with a good spread of recurring revenue to balance any downturn in capital equipment sales.


    “HP Indigo is looking at having a very good year in 2009. Our order books are healthy. People will continue to look at the digital option as well as upgrade their finishing equipment. I don’t know how long this will last but I’m glad not to have too much money invested in the sharemarket.”

    He jokes that the industry now has an infallible guide to the arrival of an economic slowdown—it comes when David Currie decides to renovate his house.

    Andrew Price CEO, Stream Solutions.
    As chief of the largest print management company, Andrew Price is fairly sanguine about the industry’s prospects. He reckons printers have become inured to continuing crises of tough competition, falling prices and hard times in printing. The weaker companies have already exited the industry and those that remain will be able to weather the storm.

    “I reckon the printing industry is battle hardened by now. They’ve been challenged by harsh market conditions and new technology for years.

    Most companies have their costs under control and are running lean operations. Any sloppily run companies will hit the wall in February when the work dries up. Those that survive will be the ones that deserve to.”

     

     

    Tony Alexander chief economist, Bank of NZ
    “Since the collapse of Lehman Bros investment bank in the United States in the middle of September, forecasts from us economists have been decidedly downbeat—and rightly so. Economic data recently released around the world shows collapsed levels of consumer and business sentiment, falling industrial production and household spending, falling house prices, and rising unemployment.

    “In the northern hemisphere banks are very reluctant to lend and the situation will only slowly change. The same goes for easing interest rates and stimulatory fiscal policy. They will eventually have some impact on consumer willingness to spend and business willingness to invest and hire but it doesn’t look like the world economy is going to be out of recession until the latter part of 2009 at the earliest.

    “Businesses have to cut their cloth to suit a challenging environment.”

  • New identity for mail users – The Communications Alliance

    Bob Carr, former Premier of NSW and Macquarie banker, was the guest speaker at the first meeting of the newly named Alliance, previously the Major Mail Users Association.

    The transformation follows the recognition by the members that their activities embrace more forms of communication than mail. The Communications Alliance handles client communications through numerous electronic and digital media in addition to its tried and true dependence on Australia Post.

    The organisation comprises of most of the large users of mail, generators as well as mailing houses. In recent times its relationship with Australia Post has been under pressure due to mail price rises.

    Explaining the need for the new identity, John Gillroy, CEO, said, “Australia Post is not the only postal delivery service and paper. Mail is not the only communication option and our members want the emphasis changed from mail to communication. We have decided to re-focus our work and attention to embrace not only our traditional coverage of paper mail but also, in its various forms used by high-volume communicators, paper mail’s e-alternatives".

    The first outing of the Communication Alliance was appropriately entertained by one of the great communicators of Australian politics, Bob Carr at the final Intelmail Explornet 25th anniversary luncheon at Randwick Racecourse. In a wide-ranging speech that gave a ten-mile high view of the world, Carr in inimitable style, touched on everything from Al Gore to Abraham Lincoln, China’s rising middle classes to the carbon possibilities of Australia’s native forests.

     

     

     

     

     

     

     

     

     

     Caption:                                                                                                          Top table time at The Communications Alliance; (left to right) Terry Daly, Salmat; Bob Carr; Heros Dilanchian, founder of Intelmail and John Gillroy, The Communications Alliance.

  • Candidate of the week: Account Manager, Melbourne

    EDUCATION
    2006 Certificate III in Printing and Graphic Arts (Printing)
    RMIT Brunswick Campus, Australia

    2001-2003 Bachelor Of Multimedia (Media Studies)
    Swinburne University of Technology, Hawthorn Campus, Australia

    1995-2000 Victorian Certificate of Education (VCE)
    Doncaster Secondary College, VIC, Australia
    ENTER Score: 90.40 out of 100

    EMPLOYMENT
    April 2007 – October 2008 – Travel/work throughout UK & Europe

    April 2006 – March 2007: Whirlwind Print – Account Manager
    Servicing clients within the print/graphic design industry to achieve their trade print goals.

    Key responsibilities:

    • managing trade client print projects (quoting, print specs, artwork delivery, distribution)
    • growing existing accounts and nurturing new business accounts
    • working to internal print & artwork deadlines to ensure client goals are achieved
    • liaising with print site & external stakeholders (outsourcing etc.) to ensure completion of projects
    • problem resolution

    Achievements:

    • awarded “Account Manager of the Month” on 2 occasions
    • consistently exceeded monthly budgets and KPI’s
    • built strong client relationships responsible for an annual turnover of approximately $1.5 million.

    May 2004 – April 2006: News Limited Community Newspapers – Account Coordinator.
    Employed in News Limited’s agency sales office providing client service to advertising agencies.

    Key responsibilities:

    • booking newspaper advertising campaigns across 96 publications nationally
    • providing costings and advertising rates upon request
    • liaising with internal newspaper departments (layout, real estate, classifieds etc.) to negotiate positioning & sequence
    • ensuring clients meet strict booking & copy deadlines

    Achievements:

    • coordinating the company’s largest retail account – Coles Myer
    • re-structuring the coordinators’ account distribution to better service clients and Account Managers

    2004 CAP Photography – Photographic Assistant. On-site assistance; digital preparation of images for various clients in the advertising and real-estate industries.

    2003  "Summerbell": Web Site Development for real estate property in Merimbula

    2002-2003  Mont Albert Mobile Car Detailing: Web Site Development & Maintenance for small business

    2001-2002  Mathematics Tutor: Private tutor for students of mathematics of year level 8, 9 and 10

    SKILLS
    General:

    • High level of customer/client service cultivated in positions of employment requiring the ability to think and respond to creative ideas and objectives.
    • Ability to manage time effectively and adhere to strict print, media, and contractual deadlines; established in most recent positions of employment in which client and internal time constraints are a key factor.
    • Ability to work in a large or small team environment demonstrated by the success and gratification achieved in all team-based positions of employment.
    • Excellent oral and written communication skills exemplified by results such as Distinction in the subject Media Voices, Media Style – The Process of Journalism, as well as a VCE study score of 38 for English.

    Computer:
    Graphic design, desktop publishing, electronic writing, website development, radio production, user experience design, 3D animation and special effects, digital video production and editing, digital audio production and editing. A comprehensive knowledge of the following programs:

    • Adobe Illustrator, Adobe Photoshop, Adobe Premiere, Adobe Acrobat
    • Microsoft Office Suite (Word, Excel, Access etc.)
    • Macromedia Flash, Macromedia Director, Macromedia Dreamweaver

     

     

     

    Contact:  email:  johnconstable@bluebottle.com

  • Book Club: Fold – The Professional Guide to Folding

    FOLD: The Professional Guide to Folding

    In the printing industry there has never before been a comprehensive guide for one of the most important aspects of printed production. Printers have not had a resource to share with designers or other industry professionals that would explain the folding process and all of the different folding styles they can offer to their customers.

    In the publication industry, there has never been a guide for folding. Designers have never understood all of the folding options available to them, and have not had access to the math behind proper digital document set-up. Until now.

    Finishing Experts Group, an industry-specific publishing company, has just released FOLD a first-of-its-kind, two-volume set that creates an essential system for the printing and design industry by establishing naming conventions and standardizing the folding process.

    Fold is an 850-page reference manual with over 1,000 illustrations that systematically documents and classifies more than 180 brochure folding styles, breaking them down into eight folding families (accordions, basics, exotics, gates, maps, parallels, posters and rolls). Each folding style is named, numbered and illustrated. Then, each style is diagrammed with proper folding compensations for accurate digital document setup. There are also tips and considerations for each.

    The reference manual, written by Trish Witkowski, a creative director with a Baltimore marketing firm, is the product of five years of industry research.

    Geared toward print and design professionals, industry organizations, binderies, folding machinery manufacturers, and the graphic arts education market, Fold provides a common language for designers and printers/binderies, giving everyone the same frame of reference and saving valuable time and resources.

    "As a professional designer, I would often become frustrated with the lack of a comprehensive resource for folding," said Witkowski. "This guide fills a vacuum in the industry. My hope is that the book not only will be the go-to guide in the industry for folding, but that it also can serve as a springboard for creativity."

    Trish Witkowski is currently the creative director for a marketing and communications firm in Baltimore. She earned her master of science in graphic arts publishing from Rochester Institute of Technology’s world-renowned School of Printing Management and Sciences and a bachelor of fine arts degree in graphic design. She has taught design and desktop publishing at the college level, and is the co-author of The Adobe InDesign Guide. FOLD is available exclusively in Australia and New Zealand from Print21Online.

    www.print21online.com/online-shop/book-shop/fold-the-professional-guide-to-folding/