Archive for April, 2011

  • Talk to us at PrintEx11

    DES Pty Ltd is Australia’s leading provider of digital imaging solutions including large format digital printers, copiers, scanners, papers, inks and colour management software.

    At PrintEx this year let the DES team help you select the most appropriate technology that will work for your business from both an operational and financial perspective. DES stands 1214 and 1015 will be divided into three segments:

    • Display Graphics
    • Colour Management
    • Packaging and Labels

    DES will be showcasing a range of Vutek and Rastek printers. Complementing those machines, DES will demonstrate EFI and CGS proofing and colour management solutions in unique packaging and commercial printing markets. Displays include live demonstrations running daily on large format flatbed printers, scanners and process control solutions. There will also be daily sales promotions at the DES Direct Shop counter.

    The DES team looks forward to greeting all PrintEx11 show visitors and will be offering daily giveaways and a chance to win a major draw prize.

  • Two Xerox 1000 presses snap into place with Sydney franchise

    Snap franchise owner group, CBD Print Group, grow with two Fuji Xerox’s Color 1000 presses.

    According to director and partner at the CBD group, John Budgen, the Fuji Xerox Color 1000 press’s dry ink technology will enable Snap’s CBD group to offer new and creative print options.

    “Print providers can no longer rely on solely providing fast turnaround or competitively priced printing – they need to recognise that consumers demand the right information reach them at the right time and through channels of their choice,” he said.

    “The Color 1000 Press contributes to our ability to provide effective, efficient, and unique print communication for our clients and their customers. Snap offers creative effects with in-line clear dry ink technology, combined with superior image quality never possible before.”

    Adam Fittler, production solutions specialist at Fuji Xerox Australia, worked closely with the team at the CBD group when installing the presses. “The CBD group is the largest owner in the Snap Franchise Group in Australia, so they understand that printing companies today have to constantly provide greater value to their clients in order to stay ahead of the competition,” he said. “The new Color 1000 Press, combined with expertise in effective marketing campaign expertise, assists the CBD group in doing this.”

  • Griffin Press goes global with GPS system

    London Book Fair marked a whole new chapter for Adelaide’s Griffin Press, which launched Global Print Solutions system, allowing customers to print from anywhere in the world.

    The solution enables simultaneous global manufacture, publication and delivery of books from around the globe. Partnering with Griffin Press is CPIgroup in the United Kingdom, Edward Brothers in the USA and Markono in Singapore. All four organisations manufacture a range of books, from paperbacks, hardbacks, saddlestitched and coil-bound products.

    According to Ben Jolly, (pictured), general manager of Griffin Press, GPS was created to better service clients’ needs in terms of both time and price. “Last year we identified a growing need for customers to expand into overseas markets and meet international orders quickly and efficiently,” he said.

    “We needed to challenge and evolve traditional publishing business models by incorporating new partnerships and technology to deliver zero inventory for our customers wherever they are.”

    When customers use gps, they can order products to be manufactured in Australia, Europe, North America or Asia at what they company claim as a “consistent unit price.”

    “Ordering in Australia and manufacturing near the end-user means publishers can make significant savings in time and cost,” Jolly added.

  • Letters, feedback, get it off your chest: 3 May 2011

    It’s déjà vu, not a manifesto! writes Mark Reid in response to James Cryer’s commentary, while another reader offers their thoughts on how green the industry is.

    Re: Print has an exciting story to tell … why is no one telling it? asks James Cryer

    James Cryer’s article is more like a rambling dose of déjà vu than a manifesto. It raises a smorgasbord of familiar issues about the print industry, and even more familiar suggestions about how to deal with them.

    And why suggest an industry debate about the proposed carbon tax is unusual? Printers everywhere talk about matters outside the industry’s usual purview, all the time. It’s perhaps a little condescending to suggest otherwise.

    The implication that printing has severed its ties to the real world is curious. Every printer knows the industry is stuck in a very real world. It’s a tough world where you struggle to remain profitable, or even just preserve equity, while technology renders paper-based media less relevant (not irrelevant). It’s the real world where an increasing oversupply ratchets up the pressure on everyone. If as James suggests, printing is about creating content, printers could just create more of it to keep busy. But it is customers (those pesky agencies, publishers, mail houses, manufacturers and so forth) that create content for us and there aren’t enough of them. Without content what is there to print?

    Maybe it hasn’t occurred to James that the environment, school leavers, apprenticeship training are the same dog’s breakfast the every manufacturer – not just printers – deals with all the time. (Oh – I think a sovereign wealth fund is great idea when we recover some wealth to add to it!)

    Like James, I look forward to seeing the newly structured PIAA board raise the industry’s profile. Let’s hope it attracts the attention of the press as well as clients, school leavers, and more than a sprinkling of new investors. (A tweet-wielding media savvy press relations person and relocation to Canberra might be useful first steps …)

    As for those extravagant back-slapping events, some external promotion would be useful, but any chance to get together with industry colleagues is valuable in itself.

    It’s a useful place to see familiar faces and talk about familiar issues and familiar solutions to familiar problems.

    Mark Reid

    *********
     
    Good article. The print industry has been for so long hanging on to past comforts of the major communication supplier. Challenges have been coming over the last 50 years, Television, satellites etc. and advances in technology of course has improved printing techniques and quality. The changing technology has seen significant changes such as traditional areas made obsolete (unthinkable years ago) but replaced with new techniques. Now with computerisation and the threat of obtaining print we should be looking at enhancing this technology in print.

    We now have a lack of trade people and apprentices in the industry. Have we been keeping up with these changes at the grass roots?

    As far as apprentices are concerned there are good Government incentives but a total lack of print knowledge in school career advisors. I have said for years that the industry should have a print understanding program for these areas or a representative to promote the industry to schools.

    Apart from that Industry companies need to look at keeping an apprentice scheme going to stop the short fall in trade personnel.

    Gordon Brian
    Teacher Print Finishing
    School Graphic Arts Ultimo

    *********

    I am all for apprenticeship training and promoting the printing industry however, it is difficult to glorify our industry with the current apprenticeship wages and even the pay rates some qualified adults receive in this ever competitive digital world. Let’s face it, attractive remuneration attracts employees and self promotes industries.

    Vick Tsaccounis

    *********

    Thanks James, a positive view and thought-provoking.
    Bruce Sinnott

    *********
    Re: Taking the spin out of green – a printer’s perspective
    A very confusing article.

    It started well, but at the end it is not clear what it is about or what the author tries to say.

    One of the ‘green’ challenges in Australia is that we are not very well informed what the rest of the world is doing. For example, Germany has been using 100 per cent recycled paper for many years. The recycled paper is not bleached. Recycled paper is a way of life in Germany and it seems nobody is complaining about not having white paper.

    Printers learned to live with recycled, unbleached papers years ago and are processing that paper on the same type of printers as used in Australia.

    Jorg Koplin

     

  • Print powers up at PrintEx11

    The new industry promotional campaign for printing will take centre stage at next week’s show in Darling Harbour.

    Power of Print is the culmination of months of industry collaboration resulting in a showcase which will help designers, marketers, advertisers and other print specifiers ‘reconnect’ with the medium of print.

    Following an intensive online campaign incorporating a fun Pop Art poster-design competition and intensive communications via LinkedIn, Facebook and Twitter, a higher number of these key target markets is expected at the Sydney Convention & Exhibition Centre for next week’s show…and organisers say they’re ready to welcome them.

    “The Pop Art Poster Design promotion has proven exceptionally popular, with more than 160 entries received and many more people involved in voting for their favourite design,” says PrintEx11 Chairman, Mitch Mulligan.

    “Together with the ‘Power of Print’ section at www.printex.net.au which contains a wealth of information we’ve put together with the help of numerous partners throughout the industry, we’ve been able to generate plenty of interest in print…and now it’s time to take this to the next stage with our display at the show itself.”

    More than 90m2 has been set aside at the show for industry promotion, including a display of entries from the Pop Art Poster competition, a production facility sponsored by Oce where entrants can come and get one of their posters printed at A1 size for free, and a showcase of the very best that print can offer.

    Lending their support to the campaign, which was conceived by the PrintEx11 Board and hosts Printing Industries and GAMAA, are organisations including Graphic Arts Services Association of Australia, Australasian Paper Industries Association, Publishers National Environment Bureau, EcoStrategy, the Australian Catalogue Association, Visual Industries Suppliers Association, PrintNZ, Screen Printers & Graphic Imaging Association, Packaging Council of Australia and others, making it one of the most integrated co-operative promotions ever staged in this industry.

    “Like most people involved in this industry, all these partners are passionate about print,” says Mulligan, “and, with most of the industry’s leading players under one roof, we believed PrintEx11 was simply too good an opportunity to miss as a platform to promote our industry.

    “Designers, marketers and advertisers are left with the critical responsibility of deciding which media to use to best communicate with target markets and, with the rapidly changing media landscape, it’s a more difficult decision than ever before.

    “Naturally, new media – online and electronic channels –generate a lot of interest, because of their flexibility, interactivity and, let’s face it, simply the novelty for many businesses. Yet this focus has drawn attention away from media like print, which is one of the most powerful, creative and cost-effective ways to reach target markets, elicit a response and drive demand.

    “At PrintEx11, we will be reminding people just how integral print is to every part of our lives and demonstrating just how powerful it can be, giving these key decision makers a chance to reconnect with print, see what’s possible in this flexible and creative medium, and inform themselves about its extraordinary performance and environmental credentials.”

    With so much on show, the exhibition is also the perfect opportunity for print service providers to encourage, inspire and educate their clients and prospects, Mulligan adds.

    “At PrintEx11, exhibitors will be showcasing the very latest for all sectors of the industry, from traditional print through to digital and variable data printing, packaging and labels, plus all the very latest advances which achieve extraordinary results,” he says.

    “Together with the PrintEx11 Forum Series, tackling issues of importance not only for print service providers but all those involved in using print, it’s the ideal chance to show your clients just what print can achieve.”

  • ***Ascent Partners: How do you eat an elephant?***

    Okay, so you’ve noticed the elephant in the room (your business in not providing an adequate return on investment and is you’re running an unsustainable business model) and need to do something about it; so how do you eat the elephant? The standard answer is “in small pieces”, but in this analogy you also initially need to know how big the elephant is, and if it’s growing, and then work out a strategy to deal with it to provide the best return when it comes time to exit.

    The first thing to do is assess where you are now (how big the elephant is). I said last week you need to have the business appraised to see what its value is, but that’s only part of the answer, because after that you need to calculate your real equity position – i.e. you need to put the real values of the equipment and goodwill, which are calculated as part as the business valuation, back into the balance sheet, and then the real values of the other components.

    Because for most business proprietors approaching exit, the aim is to build as much equity as possible, and much of this is about timing, and about trying to forecast the future. Also, part of the equation is how much they are likely take from the business in the lead up to exit, and what role they want to take in that transition period. Let’s talk about these concepts:

    1. Real Equity – real equity is the equity you have after reworking the balance sheet to reflect real values. A business appraisal will provide the equipment value and goodwill value, but you also need to consider the other components of the balance sheet. This could include staff entitlements, and accurate statements of liabilities. Calculating you real equity position now is vital for the analysis of the exit options.

    2. Timing – the preference to exit is to time it so that that you are in the best equity position. This could be when you make the last payments on assets, or when your lease is about to enter an option period. It can make a huge difference, because in many instances now, proprietors have negative equity in equipment.

    3. Forecasting the future. Let’s assume you are running at $500,000 real equity now, after sales have fallen 20% over the last three years, and margins have come down 5%. You now need to predict what is likely to happen in the say the next three years, if that’s when you want to exit, and try and forecast what you’re equity will be at that time. You also need to factor in how much you think will be able to draw in that period
    As an example, below we provide a Balance Sheet of Real Equity and a P&L statements, the first as at 30.6.11, the second trying to forecast the future as to what they may look like as at the end of June 2014, if the business continues in its current form.

    For this exercise we estimate that equipment values will half, and that sales and GP will continue to deteriorate.

      30.6.2011 30.6.2014
    Plat and equipment $1,000,000 $500,000
    Goodwill $500,000 $300,000
    Other Assets $500,000 $350,000
    Liabilities ($1,500,000) ($1,000,000)
    Equity $500,000 $150,000

    Profit and loss statement

    FY 2011 FY 2014
    Sales $3,500,000 $2,800,000
    GP 50% 45%
    GP 1,750,000 $1,260,000
    Expenses excluding owner’s drawings $1,500,000 $1,260,000
    Profit to owner $250,000 $0

    So, in this example we have assumed that the business could have been sold in June 2011 for $1,500,000, which would have provided the owner with $500,000 after he collected the debtors (in “other assets”) and paid out the liabilities (including the creditors and staff). However at the end of 2014, the business has been sold for $800,000, and he only gets a net $150,000. So effectively he has lost $350,000 of equity by trading on in the existing format.

    He does however have some profit available for him to draw from in those three years– let’s say in FY 12, FY 13 and FY 14, $200,000, $100,000, and $0, respectively, as sum of $300,000.

    So effectively he has lost $50,000, excluding any taxation calculations, and he has had to work for three years for that privilege.

    This is not fantasy land. The above scenario may well play out very similarly to a lot of printers. In fact if you recast the periods to the first column being 30.6.2008 and the second being 30.6.2011, you may find the same situation. Countless printers would have been better off changing their business models, or getting out back then. A small elephant was in the room then and it’s grown substantially!

    Hindsight, it’s a wonderful thing. But if you can’t learn from what’s happened, and just continue on, expecting a different result, that’s just dumb.

    None of this is easy. But it is a pressing issue, and one I think the industry needs to face up to. There are no quick fixes. But at least you need to work on the numbers now, find out what your real equity position is now, and what it may be in the future if you continue working the same business model as you do now. Then consider the options. I gave a few last week:

    • Talk to your competitors and discuss how you could work together to build a more sustainable business model. I’m not talking about illegal activities like price fixing, but more about joint ventures, collaborations, sharing of resources, improving machinery utilisation. A quick glance of the trade press will show many are doing just that.
    • Sell machinery, work for another printer and sell them your client base – for many the real asset they have is their client list. There is no shortage of buyers who want to engage proprietors, and take over their sales. Some will even let you continue to trade under your own name. What’s wrong with earning $100,000 and getting paid for your client list as well?. Not a bad exit strategy for many. Sure, chances are they won’t want your machinery and all of your staff, but for many this will be far and away the best financial outcome. The issue many proprietors have with this model is that they “can’t work for others”. That’s fine, but understand, for the majority, they make that choice at the detriment of their future financial position
    • Change for being a manufacturer to a marketer – you know the prices that are being quoted out there, and you see your margins falling. Why not focus on really servicing the customers – attaining, maintaining and growing them, and outsource some or all of the manufacturing. Maybe you just do design and digital print, and sub out the longer run A3 and all A2 work. Maybe you just keep the part that you know you have a good chance to make a stable return on
    • Focus on the niches – “me too” is generally unsustainable if you don’t have a real competitive advantage – “we’re good quality printers” is not a competitive advantage.
    • Form alliances to get more share of the customer. Share of customer is often better than market share
    • Update technology to be best in class – here your aim is to be the lowest cost manufacturer
    • Sell the business now– Yes for many the sell now option will deliver the best financial outcome. Because the fact is a “no change” policy for most of the commercial printers out there is a “watch the equity in my business deteriorate” model.

    These are not the only options just some to get you thinking. Work a few scenarios that may be options for you – which will provide you with the best return?

    Enlist the help of trusted accountants and advisers, but at least acknowledge there is an elephant in the room, then start working on eating the elephant. That said, eating it in small pieces may not be the right answer, for some the right strategy is to change the game, adopt a more sustainable business model, or move on.


    Contact Richard Rasmussen at Ascent Partners for help in appraising your business, working with you to form strategies to change your business model, and business sales on 0402 021 101.

  • See the great masters at work … visit Currie Group at PrintEx

    See the great masters at work at the Currie Group’s stand. As the leading supplier to the leading print service providers in Australia, Currie Group will showcase its extensive product range from prepress through to finishing, a complete end to end solution for applications in print.

    In the digital arena Currie Group will have the HP Indigo 7500, the HP Indigo 3550 and for the labels and packaging market the WS6000. All will be fully operational demonstrating brochures, books, labels and other marketing collateral. Horizon finishing equipment including collators, binders, folders and creasers will be showcased along with the ABG Digicon on the back of the WS6000. Workflow management tools, consumables and further finishing equipment will also be running at their stand.

    Phillip Rennell, (pictured) sales and marketing director at Currie Group, believes that PrintEx is vital for the company. “It’s a very important show as it gives us an opportunity to update customers,” he said. “Every four years this show comes to Sydney and for us this is a very important part of our mix; it comes the year after IPEX and shows the latest updates as to what is available. This is a big one.”

    “We are selling the latest in terms of Indigo technology, support and comprehensive workflow solutions, web to print and variable data applications. We are taking a one-stop approach to meeting customers’ digital needs and adding finishing which is a very important part of the whole spectrum.”

    Visit the Currie Group at stand 3410

  • Roland DG rolls out full range of wide format

    There’s never been a better time to get into digital wide format printing and, to help you do just that in the lead-up to PrintEx11 and the Visual Impact Image Expo, Roland DG has produced a helpful guide to this fast-growing market.

    The global market for wide format digital inkjet printing is estimated to be worth a staggering $80 billion per year, and yet commercial printers occupy less than 5 per cent of this sector.

    This is somewhat surprising considering there are very few barriers to entry; a commercial printer producing wide format prints is really no different to one producing any other form of colour printing except that the finished product is generally considerably larger – as indeed are the potential profit margins. And high profit margins represent one of the best reasons for getting into wide format printing right now. If you’re a commercial printer, you already know how to print. You understand colour and how RIPs work and, best of all, you already have a customer base that is probably already buying wide format print elsewhere. The only trouble is they probably haven’t been buying it from you.

    Getting into wide format digital print means that you’ll be able to offer many of your customers a huge range of new output and services that they’re either looking for or are already buying from someone else. This means you’ll quickly be able to build loyalty with your customers and win valuable new business at the same time. Wide format digital printing is where you’ll discover a whole host of new markets and where the range of applications for print is still growing, delivering a highly profitable new income stream to exploit.

    More than big prints
    The key to keep in mind with wide format is that it’s so much more than just big prints. You can quickly produce highly personalised output economically in quantities where the minimum run length is one and where the lead time is now. And the best thing about it is that it’s all touch-button simplicity, just the same as any other form of digital printing.
    The applications for wide format are practically limitless. Whatever your customers need, whether it’s big or small, for indoors or out, be it labels, decals, posters, banners, window graphics, exhibition banners, point-of-sale collateral, vehicle liveries or bus shelter posters, getting into wide format means that you can do it all.

    Wide format printing is now in demand everywhere. Retail, commercial or industrial, manufacturer or supplier, private or public – any enterprise that needs to promote or inform is a potential customer for wide format printing. Advertisers need posters and banners. Shops and stores constantly have events to promote, new pricing to announce and point-of-sale campaigns to wage. Exhibitions and events need colourful graphics and exhibitors need stand displays. Transport fleets need printed liveries. Businesses everywhere need signs, while government buildings and other public institutions need posters and way-finding signs. You are probably already doing business with many of these types of customer.

    There is an emerging trend that sees existing wide format display graphics companies install short-run, cut-sheet digital print engines in order to offer their wide format customers a more inclusive printing service. So why don’t you consider broadening what you offer your customers, too, by moving into wide format print? There is a constant stream of new materials and applications that keep wide format print buyers busy looking for the next new thing and which you can produce easily and profitably.

    The very fact you service the commercial print market creates numerous opportunities to sell wide format output too. Turn commercial business into wide format opportunities by making sure that you carry compelling samples of the output that you can now offer. As your experience grows, you’ll make wide format a powerful differentiator in your business and expand the range of output on offer.

    Get into Roland
    There’s never been a better time to get into wide format. Wide format’s time is now and this is your opportunity.

    Roland DG is at the top of the tree for wide format printing, manufacturing high quality and reliable solutions with strong build quality and durability that your business can depend upon and trust. With more than 100,000 hardworking installations, Roland DG has helped businesses of all shapes and sizes to get into wide format and succeed.

    Roland DG will have the full range of wide format solutions on display at PrintEx, so call 1800 500 119 today to make an exclusive appointment with a wide format specialist and find out what wide format can do for your business. For more information visit www.rolanddg.com.au/getintoroland or call 1800 500 119 to get hold of the ‘How to get into wide format digital print’ guide.

  • Coffee, the daily news and digital colour from Ricoh

    Whether it’s a relaxing coffee, a guide to the best places to eat and drink in Sydney, or a look at some of the most productive digital production devices on the market, Ricoh Australia has something for everyone at PrintEx.

    Visitors to the Ricoh stand at PrintEx11 will be able to witness production printing at its best and find out about exclusive show specials. Be the first to see Ricoh’s exciting new products and discover how they can help your business improve its efficiency while reducing costs and waste. Or simply grab a free coffee and pick up a copy of Ricoh’s Sydney Guide to find out the best places to eat, drink and be entertained during the exhibition.

    An array of production devices will be on display at the exhibition including Ricoh’s premium colour production devices, the Pro C901/901s Graphic Arts Edition (pictured). Printing at a rapid speed of 90 A4 colour pages per minute with no loss of quality or productivity on stocks up to 300gsm, these machines are the ideal business partner for today’s busy production environment.

    The Pro C901 series offers a robust monthly duty cycle of 580,000 pages with wide media versatility and professional inline finishing options to expand the range of jobs that users can accept. Ricoh’s next generation oil-free imaging technologies produce output with near-offset quality while minimising costs. A powerful EFI Fiery print controller offers advanced colour and job management tools to execute sophisticated document assembly with ease.

    In addition to the Ricoh Pro C901/901s machines, the powerful black & white Ricoh Pro 1107EX will also be on show. This speedy mono device prints at a pace of 110ppm and is compatible with a full suite of document workflow software solutions.

    Featuring a heavy-duty design, the Pro 1107EX is built to cope with peak volumes in the most demanding environments. It offers standard full colour scanning at 80 originals per minute, accurate simplex and duplex registration, nine paper feed stations with automatic tray switching and tandem copying, and maximum paper capacities from 7,900 to 8,450 sheets. A large, 10.4 inch colour touchscreen allows for easy operation and viewing of stored documents, while print quality is assured with excellent 1,200 x 1,200dpi reproduction.

    Software on show too
    Software is an essential part of the total business package and Ricoh will be demonstrating a range of solutions, from Print MIS to web-to-print, that will uncover ways your organisation can develop streamlined, sustainable and cost-effective workflows.

    Fully-integrated with EFI Fiery controllers, PrintSmith is a complete print shop management system that offers powerful estimating, point-of-sale, account management, production management, receivables and sales analysis tools. It is designed to save you time and money by automating all the detail-laden aspects of your business from estimating to production to invoicing and more. Scalable from neighbourhood copy shops to large production operations, PrintSmith is backed by industry-leading development and support.

    Similarly, Digital Storefront allows you to build branded, customisable storefront websites and online catalogues for your customers. Generate more revenue with a unique customer shopping experience that allows them to easily navigate through your full suite of print products and services in a single, centralised platform. Customers can preview, approve and order everything online while you benefit from a seamless workflow.

    Throughout the show, Ricoh will be an exclusive sponsor of the PrintEx11 Daily and, each day, will be advertising what it is doing in the latest edition, so drop by the stand at any time to pick up your copy. And if you are planning on attending the show, be sure to speak to your Ricoh Production Specialist to find out more about an exclusive customer event.

  • Leading technology and lasting solutions from Fujifilm

    Few companies at PrintEx can match the range of technology and production systems available from Fujifilm Graphic Systems, covering everything from CTP plates to UV inks, workflow solutions to large format printers and media.

    The Fujifilm Graphic Systems stand at PrintEx will showcase its expertise in CTP thermal and violet plate setters and processors as well as celebrating Sericol’s 60th anniversary of quality screen, solvent, and narrow web products, and demonstrating the successful Euromedia substrate range. The sales and technical service team will be on hand to welcome visitors and answer any enquiries regarding the latest digital hardware, UV ink technology and workflow software solutions. Fujifilm will also proudly launch its CloudNET service that is set to revolutionise the print industry.

    The Fujifilm Graphic Systems advantage is its vast range of hardware, consumables and workflow software with nationwide service and distribution. Digital inkjet printers include the Acuity range and Uvijet inks, Inca Onset, Uvistar super wide format POP printers, right through to Mutoh textile and dye-sublimation and the Epson solvent range of printers. At the same time, narrow web and screen inks have been the backbone of the Sericol brand for decades, ensuring the best quality materials for outputting the best quality work.

    Fujifilm’s thermal and violet platesetters cater to the offset market and, with the respected Pro-T and Pro-V plates, set a new benchmark for reliability and quality.

    The latest Advance
    The Acuity Advance HS (pictured) is the latest breakthrough in wide format UV digital imaging technology from Fujifilm. The printer offers near photographic quality printing and improved speeds, all at a truly affordable price. While the Acuity Advance HS maintains many of the leading design features of the Acuity HD2504 and Acuity Advance models, it incorporates a modified printhead array to achieve up to twice the printing speeds of the Acuity Advance. With typical production speeds of 40m² per hour and a high quality mode with speeds of 28m² per hour, the Acuity Advance HS delivers more daily output than any other printer in its class. In addition, a new ‘express’ mode offers billboard quality prints at up to 65m² per hour.

    The Acuity Advance HS also has a newly redesigned UV curing system which reduces heat output by 40 per cent compared to the Acuity Advance while maintaining UV curing output for excellent finishing results. The Acuity Advance HS flatbed design employs a zoned vacuum table to hold all types of media, including irregularly shaped or uneven surfaced materials. This ensures accurate registration even on multiple passes. It also prints edge-to-edge, saving time and labour in finishing. In addition, the Acuity Advance HS expands the number of possible print applications with a versatile white ink option to complement the standard four-colour CMYK offering. It also offers a roll media option for printing onto any number of flexible materials. The Acuity Advance HS is so versatile an operator can prepare rigid material on the flatbed while the roll media option is printing.

    Worldwide inks
    Fujifilm’s Uvijet inks are used the world over and are recognised for their bright vivid images and low ink usage. The Uvijet ink system is designed specifically for the digital print platform and gives superb adhesion and flexibility. It produces a wide colour gamut and excellent spot colour reproduction. Using Fujifilm’s unique Micro-V ultrafine dispersion technology to maximise pigment loading, Uvijet UV curing inks deliver strong, vibrant, lightfast colours.

    Fujifilm’s brand of Sericol Inks are regarded as one of the world’s most reputable products in the printing industry, and rightly so. Established in 1951 Sericol pioneered the development of screen ink products right through to today’s most technologically advanced digital hardware, the Euromedia range of media, and Uvijet UV cure digital inks that are almost instantaneously touch dry.

  • Canon fires up new flagship

    PrintEx11 will be the ideal showcase for the launch of Canon’s new flagship colour press, the imagePRESS 7010VP, as well as highlighting the results of its joint development work with Océ.

    There will be not one but two imagePRESS 7010VP machines on display at PrintEx. One will be on the Canon Australia stand and will mark the official launch of Canon’s latest flagship digital colour press. The other one on the Océ stand will be the Océ imagePRESS C7010VPS series, the first jointly-developed product from Canon and Océ combining the image quality and productivity of the Canon imagePRESS 7010VP with the processing power of the Océ PRISMAsync workflow software.

    “As the first jointly-developed product it is an important demonstration of Canon and Océ’s existing R&D synergies and our ability to develop leading technology that ultimately will drive better solutions for customers,” said Craig Manson, director, Canon Business Imaging, Canon Australia. “With this launch we will begin to show how our R&D program, our broad range of products and our collective industry knowledge will help us to grow our customers’ businesses and become the global leader in the print industry.”

    The imagePRESS 7010VP will provide customers with greater profitability through increased productivity and flexibility as well as the traditional imagePRESS benefits of exceptional quality and maximum performance on all media types and weights. New features include faster simplex and duplex output on a wider range of stocks (from 60-325gsm) and higher productivity on mixed-sided print jobs, offering commercial printers, print-for-pay businesses and print rooms a broader array of applications.

    The new imagePRESS series also builds on Canon’s heritage and expertise in digital colour with the inclusion of X-Rite iProcess Control V3, an enhanced version of its colour management software. New features help to maximise the colour capability of the new press and deliver significant user benefits. Spot Colour Optimisation allows users to add specific spot colours into the profiling process and tune the imagePRESS to be able to hit them with greater accuracy.

    Océ’s imagePRESS 7010VPS series takes colour production printing and workflow efficiency to the next level, offering customers the unique benefits of a press that combines Canon’s proven digital colour press technology with Océ’s PRISMAsync operation management. Damian Schaller, marketing manager at Océ said: “For print professionals, the merging of front-end and printing press into one integrated system delivers offset-quality print and improves production efficiency with the convenience, shorter run lengths and cost benefits of digital production.”

    The Océ imagePRESS VPS series introduces a number of unique productivity-boosting features including an intelligent job scheduler and a media-based workflow that minimise downtime and increase the user’s freedom to plan ahead.

    Wide range of products
    In addition to the new imagePRESS machines, Canon Australia will be demonstrating two of its imageRUNNER Advance Pro series of devices –a full colour imageRUNNER Advance C9000 Pro and a monochrome imageRUNNER Advance 8000 – the latest in easy-to-use printing technology for light production environments with a range of output speeds.

    In the large format print market, Canon will also be introducing the imagePROGRAF 8300s which is also the official launch of this product. Built for the photography, proofing and production markets, the iPF8300S delivers high quality imaging while increasing overall productivity. Equipped with an eight-colour LUCIA EX ink set, 160GB hard drive, built-in calibration and 44-inch borderless printing, the iPF8300S is an excellent solution for portraits, advertisements, retail signage and contract proofs.

    The newly-formulated eight-colour ink set increases the achievable colour gamut by approximately 20 percent compared to previous imagePROGRAF eight-colour printers and provides for smooth colour gradations, improved scratch resistance and minimised colour shifts.
    “From a technology point of view, we’ve got a wide range of products and can cover a large number of areas,” said Paul Thompson, general manager, production printing systems, Canon Australia.

    “Digital is becoming stronger and stronger in terms of where it fits in these shows. For those traditional commercial printers who haven’t seen the light already, PrintEx is going to be an opportunity for them to see what’s on display and get a better understanding of what digital technology they can bring to their business to complement what they do.”

  • Epson has large format covered

    From A2-sized prints up to 1.6 metre wide banners and signs, Epson has the entire range of large format printing requirements covered at PrintEx11, with all machines displaying Epson’s legendary reputation for high quality prints with smooth tones, wide colour gamut and exceptional accuracy.

    Epson Australia will be using PrintEx11 to display a full range of its large format printers for the proofing, photographic and display markets, including its ground-breaking white ink Stylus Pro WT7900 printer and the low-solvent Stylus Pro GS6000 for the signage sector. Epson’s range of large format printers are renowned for their high quality output, flexible media handling and productivity across a wide range of applications. The combination of Epson’s unique printhead and proprietary ink technology sets the industry standard in terms of print quality, image stability and colour accuracy to deliver the highest possible results on print media widths ranging from 43cm up to 1.62 metres.

    Printer models on display at PrintEx include:

    Epson Stylus Pro 4900: An A2 (17 inch/432mm) printer designed for high quality and high volume print production, the Epson Stylus Pro 4900 features print speeds more than twice as fast as its predecessor. With automatic switching between matte and photo black inks, users can quickly change between black inks to match the appropriate media. Ten UltraChrome HDR ink colours, including orange and green and three levels of black, deliver the widest colour gamut of any Epson Stylus Pro printer, making it ideal for graphics arts professionals for whom colour accuracy is critical.

    Epson Stylus Pro 7890: This 24-inch (610mm) printer is ideal for colour critical printing applications such as eye-catching retail point-of-sale displays, contract and imposition proofs, photography, limited edition fine art print making and detailed colour maps. The combination of Epson’s revolutionary Thin Film Piezo (TFP) print head and UltraChrome K3 ink with Vivid Magenta delivers superior print quality and productivity gains across a wide range of print media. With double the nozzle count of previous models, the Epson Stylus Pro 7890 can print twice as fast as its predecessor.

    Epson Stylus Pro 7700: The 24-inch (610mm) Epson Stylus Pro 7700 (and the larger 44-inch Pro 9700) is a four-colour large format printer that is designed to deliver enhanced productivity and image quality for accurate reproduction of architectural drawings and colour presentations, engineering plans, spatial data maps, and attention-grabbing point-of-sale displays.

    Epson Stylus Pro 9900: The combination of Epson’s MicroPiezo TFP print head technology together with 10-color UltraChrome HDR (high dynamic range) inkset in the 44-inch (1,118mm) Epson Stylus Pro 9900 printer provides the outstanding performance required by graphic designers and print professionals. The printer’s ability to achieve the widest colour gamut, including matching 98 per cent of Pantone colours, produces high-quality images with great subtlety and exceptionally smooth gradations.

    Epson Stylus Pro WT7900 (pictured): This ground-breaking printer with its unique white ink capability offers an affordable, low maintenance means of producing high quality, colour accurate package proofs on both clear and opaque substrates. Along with the Epson UltraChrome HDR with White Ink, the printer has nine colours including Orange and Green. Using a water-based pigment ink formulation, it is capable of producing high quality package proofs for environmentally conscious users in both office and factory locations. Using a uni-direction 720x1440dpi print mode, it is capable of rapidly producing an A2 package proof in less than 16 minutes.

    Epson Stylus Pro GS6000: This 64-inch (1,625mm) wide photo-quality printer is equipped with Epson’s UltraChrome GS eight colour inkset, a ground breaking solvent-based ink that is nickel-free and has fewer harmful VOC (volatile organic compounds) than other solvent-based inks. Prints made with UltraChrome GS ink are virtually odourless, eliminating the need for expensive ventilation and air purification systems to protect the operators. The Epson Stylus Pro GS6000 sets new quality and performance standards for the sign and display market, and comes with an included three-year onsite vendor-supported premium warranty and maintenance program. With a maximum print resolution of 1440 x 1440dpi, the Pro GS6000 delivers the same high quality photo and display graphics as Epson’s proven aqueous printer technologies.

  • Plan for the future at PrintEx Forums

    The popular PrintEx Forums, which last time played to packed audiences, are returning to this year’s exhibition with an exciting line-up of speakers and panellists, moderated once again by Peter FitzSimons.

    Exhibitions like PrintEx11 provide plenty of chances for businesses to gather important information, and one of the most important at Darling Harbour this May will be the chance to hear first-hand about trends, developments and new technologies from experts at the PrintEx11 Forum Series.

    The sessions, offered completely free of charge to registered PrintEx11 visitors, will be held each day of the exhibition and will feature high-profile speakers who will bring their wealth of expertise and experience to bear on the challenges facing the industry and individual businesses.

    The series will kick off on Wednesday 4 May with a panel discussion on ‘The Role of Print in an Electronic World’. Panellists include Graham Plant, (pictured) executive general manager, Pacific Micromarketing and PMP Digital, PMP Limited, Mark Roberts, manager, Letters Portfolio, Products & Business Development Group, Australia Post, and Raphael Richards, community analyst, Lonely Planet.

    This session will focus on the opportunities available to use print as a powerful addition to multi-channel marketing campaigns, with leading communications users outlining their thoughts on ‘what works and why’ as they explore the corresponding roles of print and digital media in a world where instant communication is the ‘norm’.

    An understanding of where print and digital media are headed, and the ability to build print into a cross-channel mix, will be vital for any business operating in today’s multi-media world, so this session is not to be missed.

    The following day, Thursday 5 May, creativity guru and Gruen Transfer regular, Todd Sampson, (pictured) CEO of Leo Burnett, will be the keynote speaker with a presentation on ‘Creativity and Innovation – the Destiny Makers’.


    In addition to his regular appearances on The Gruen Transfer, Sampson is the co-creator of the Earth Hour initiative, a global phenomenon which has been recognised as one the best ideas in the world and awarded the Yahoo Chair for Innovation.

    Sampson believes creativity is “one of the last remaining competitive advantages companies have today” and his insight will provide a valuable basis for exploring the concept of creativity and its power in solving problems, including the challenges facing business today.

    Tomorrow’s industry today
    Wrapping up the series on Friday 6 May, innovation and strategy expert Göran Roos (pictured) will look at “Innovation and how it is shaping tomorrow’s printing industry”.

    This world-renowned expert will look at opportunities for print manufacturers to create entirely new and profitable business models by successfully capitalising on new fields of technology like augmented reality, social media, synthetic biology and cleantech, in a presentation which will be invaluable for any print service provider looking to secure their future success.

    The extraordinarily knowledgeable Roos – professor, strategist, innovator, award-winning author, educator and ‘global personality’ – was recently named one of the 13 most influential thinkers for the 21st century by the Spanish business journal Direccion y Progreso and has been appointed ‘Thinker in Residence’ by the South Australian Premier for the period commencing 2011.

    “Göran is one of the founders of modern intellectual capital science and a recognised world expert in this field,” says Printing Industries’ Joe Kowalewski. “He has authored or co-authored over a hundred books, chapters, papers and articles on his areas of expertise and is a major contributor to the thinking and practice in the areas of strategy and innovation management as well as industrial and innovation policy.

    In addition, says Kowalewski, Professor Roos has a long association with the printing industry, dating back to the early 1990s, when he was then appointed as the principal consultant to the Federal Government and worked closely with industry stakeholders like Printing Industries, GAMAA, the National Paper Council of Australia and Australia Paper, to develop the Print21 Action Agenda.

    “In Australia, Göran is perhaps best known for his work on the Print21 Action Agenda, an industry blueprint which was designed to help print service providers move towards more innovative and profitable business models and capitalise on new opportunities,” Kowalewski explains.

    “Göran is a truly world-class speaker whose strategies and approach may hold the key to future success for many businesses in our sector,” he says, “and I would urge visitors to PrintEx11 to take advantage of this opportunity to benefit from his expertise by registering for the free Forum Series.”

    Attendance at these sessions is free of charge for registered PrintEx11 and VIIE visitors but, as places are filling fast, those who wish to attend should register immediately at www.printex.net.au – just select the ‘Visiting’ tab and click on ‘Register’.

  • Take the high-volume road with Dainippon Screen

    Whether fixed or variable data, short or long runs, high-volume web inkjet is the way to go, says the world-leading exponent Dainippon Screen.

    Dainippon Screen’s Truepress Jet 520 series of full-colour inkjet presses entered the worldwide market in 2006 with a huge order from IBM for 100 presses under its Infoprint division – now part of Ricoh. It has been constantly upgraded with new models added, the latest being the 220mpm Truepress Jet 520ZZ. Although the 520 indicates a 520mm web-width, the ZZ model is also available ‘stretched’ with a 570mm web to accommodate two-up landscape US letter-sized impositions, broadsheet newspaper production and more variety in book impositions.

    “All Truepress Jet 520 machines since 2006 have been upgradeable in terms of speed and productivity,” says Screen Australia’s northern region manager Peter Scott. “Some have been upgraded from 64mpm to 128mpm while others have received RIP upgrades and variable-data handling software boosts. The technology has proved to be highly reliable and versatile in the types of work produced. To date, over 260 Truepress Jet 520 engines have been put into the field, and we have just commissioned the first ‘ZZ’ model at a firm called Leaderform in Italy.”

    The original Truepress Jet 520 range goes from 32 to 128mpm in speed (approx 425 to 1,700 A4 impressions per minute in duplex configuration). In-field upgrades are possible on all models. For higher speeds, it is necessary to trade up to the ‘ZZ’ series, starting at 150mpm with an in-field upgrade possible to 220mpm.

    “With high-volume digital,” advises Scott, “it is important to measure your monthly print volumes and buy a press that is right-sized for that volume but which allows for growth and higher productivity down the track. There’s no point in owning a Ferrari and driving it at 50kmh. Even our 64mpm duplex press can produce 860 A4 pages a minute and this is a huge step up from toner digital at between 60 and 240 A4 impressions per minute.

    “Sheer speed is not the real advantage with this type of digital press. One customer in New Zealand, Astra Printing, says it is the ability to queue various jobs and print in a continuous stream, without stopping for lengthy and expensive plate changes.”

    Samples on show
    While traditionally associated with transactional, direct mail and other variable data printing, Screen’s Truepresses are now to be found producing books, newspapers, gaming vouchers, catalogues and brochure work.

    “With digital inkjet, quality levels depend on the paper and coatings used. Standard ‘bond’ type paper is absorbent and, while fine for statements, tends to reduce contrast and colour saturation. Run the same job on, say, a Mitsubishi gloss coated inkjet stock and the results are almost offset-like. At PrintEx we will be showing examples of printing on various paper types including Marathon and Sumo laser.”

    Screen was the first manufacturer to install a full-colour high volume inkjet printer in the region, at Astra Printing, Wellington. Sold and supported by Screen’s New Zealand dealer, Fujifilm, this press is producing mostly short-run books and has proved to be a hit with publishers.

    Shortly after commissioning his system, Astra CEO Steve Messenger said: “The best aspect of our investment in the Screen Truepress Jet 520 and ancillary equipment is that it enables us to deliver a compelling economic model to our customers. We can bring books to market with as few as 50 copies, but if it sells well we can still print digitally up to 1,500 copies before we consider printing offset.”

    At PrintEx, Screen is showcasing a working Truepress Jet 520CP with Hunkeler finishing although there is only room for a single-engine simplex version. In a demonstration of how accurate this machine is, the reverse side of the reels were pre-printed at Screen’s Macquarie Park technical centre, re-wound and, on Screen’s stand, the top side is being printed live – with perfect front-to-back registration. Such accuracy is made easier on the full duplex configuration.

    “We will also be showing the new Equios Universal Workflow which is based around the Adobe PDF Print Engine 2,” says Scott. “Equios can drive digital, CTP, wide format and even prepare jobs for online and e-publishing. We are very excited about the prospects.”

  • Fuji Xerox sets a course for success

    Fuji Xerox Australia takes a walk on the creative side to offer printers unique cross-media and digital communication opportunities. Now it’s up to printers to get creative too.

    Every printer knows there is no simple answer for a stable future in this business. Every business has to face challenges in a crowded media market.

    That’s where creativity comes in. The clever printer understands that thinking outside the mundane, of exceeding client expectations and bringing a new perspective and scope to communications, offers a bridge to new business opportunities and builds a cadre of customers who have looked beyond boundaries in their own communication projects.

    This is Fuji Xerox’s raison d’etre in bringing not just technology, or machines or systems, to the communications industry, but new thinking, new ideas and solutions to old problems.

    These solutions start at the beginning, by providing opportunities for printers to step beyond the boundaries of that term, ‘printer’, and become marketing services providers, delivering much more than a printed product.

    Fuji Xerox will use PrintEx11 to announce a strategic release for printers and marketing experts in personalised promotions, photogifting and online ecommerce storefronts. This range of cloud-based workflow solutions is ideal for print providers searching for unique services to take to customers who are themselves looking for a new way to do things.

    Like a touchless workflow using the Fuji Xerox Freeflow Digital Workflow Collection. Imagine the freedom of mobile customers ordering personalised products on an iPad or iPhone, having the job automatically preflighted, then imposed using Freeflow Process Manager 9.0, automatically colour matched by Oris Press Matcher and delivered to the appropriate output device – without any intervention by an operator.
    This strategy is complemented by the latest versions of Fuji Xerox’s state-of-the-art software solutions for variable data print (VDP).

    Integrated cross-media, personalised web-to-print and marketing analytics can be performed by the latest suite of XMPie Solutions. These include PersonalEffect 5.0 for one-to-one variable data and cross-media communication, which now supports Adobe Creative Suite 5.0, and uStore 4.0, XMPie’s web-to-print and marketing portal solution, now with anonymous store visiting and search engine visibility for web portals. uProduce Marketing Console 1.8.1, XMPie’s campaign tracking, reporting and analytics dashboard, brings it all together for complete control of every aspect of every job.

    These new resources for printers are designed to work in close cooperation with Fuji Xerox’s unparalleled range of digital presses for perfect print performance.

    The centre of attraction
    The recently released Color 800/1000 Press will be the centre of attraction for all digital printers at PrintEx11, with its combination of outstanding image quality and its ability to use clear dry ink on documents for dramatic effect.

    Over 850 digital printers now use the 700 Digital Color Press in Australasia. At PrintEx11 it will demonstrate how it sets the benchmark for print quality and productivity for printers looking to grow their business.

    The new Fuji Xerox Color 550/560 Printer offers printers an affordable print solution without compromising on image quality, media handling and professional finishing. It can also grow with the business by offering a series of upgrade opportunities.

    Following its successful acquisition of Triangle in 2010, Fuji Xerox Australia is expanding into the wide-format solutions market. The global partnership of Fuji Xerox, Epson and Mutoh brings integrated end-to-end solutions and support, with advice on business development, integrated software, aqueous and eco-solvent technology, consumables and media expertise to the Australasian market.

    Fuji Xerox will also run a “Quick Response (QR) Code” Promotion powered by XMPie. By scanning QR codes in press advertisements and at locations around PrintEx 2011 with a smartphone, “registered gamers” can earn points to win a prize. Gamers will be able to track their progress on the live leader board on the Fuji Xerox stand.

  • Top trio ties it all together at tradeshow

    Konica Minolta, Heidelberg and Kodak team up at PrintEx to showcase seamless integration between digital, offset and workflow.

    The latest innovations in commercial printing are shortly to be unveiled at next week’s PrintEx. Amongst the exhibitors is a unique partnership between three industry heavyweights, demonstrating that integration is essential now more than ever as printers look for ways to better meet customer needs.

    A combined 450m2 floor space will showcase Konica Minolta, Kodak and Heidelberg’s offering, with an integrated suite of products from prepress to output and finishing across the three side-by-side stands. The PrintEx showcase from the trio will enable visitors to experience the joint technologies working together to leverage the different expertise that each company brings to the partnership.

    David Procter, Konica Minolta’s national manager of print production, explains: “The recent partnership between the three companies in Australia has proved very successful with high levels of customer interest in the suite of solutions it opens up to them. The inevitable next step was to showcase these offerings to our customers in a side-by-side working demonstration where they will be able to see the full range of options available.”

    New opportunities
    “The partnership has been a great platform for us to provide new markets with our capabilities and in turn offer our existing clients opportunities to expand into the digital market,” says Andy Vels Jensen, managing director, Heidelberg ANZ.

    As printers look for opportunities to provide customers with a combination of offset and digital printing to maximise results and complete jobs cost-effectively, the partnership provides them with access to these technologies.

    “The printing landscape is undergoing change as we move from broad canvassing and mass printing and publishing to targeted multi-media campaigns, from product-based marketing to customer needs-based marketing,” says Adrian Fleming (pictured), managing director, Kodak Australia & New Zealand. “This requires consistency of messaging at every touch point, from inbox to mailbox. Rather than seeing this as a daunting prospect, we can help print professionals to profit from this change.

    “At PrintEx we’ll show visitors how to leverage the latest digital solutions to offer new services that deliver a greater return on marketing investment — and build new revenue streams for their business.”

    Konica Minolta, Kodak and Heidelberg firmly believe that in order to offer customers the most innovative solutions, the ability to integrate products and services is essential.

    “Whilst we are currently leading the industry with this partnership, we expect to see competitor digital print suppliers collaborating with other offset suppliers in the future. No one supplier can meet all the demands of a professional print shop, and the full focus needs to be on providing the end user with the best solution,” says David Procter.

    Andy Vels Jensen (pictured) continues: “Print is far from ‘dead’, but in order to remain viable we need to embrace new technology across the printing process. We are convinced that there is a profitable future in printing and the industry as a whole needs to look at ways of doing things better and smarter. That is essentially what this partnership is offering customers, and an exhibition like PrintEx is an ideal vehicle for print professionals to start investigating the options.”

    On show at PrintEx
    Industry professionals visiting PrintEx will have the opportunity to view the integration of the three suppliers’ products operating in a live print setting. The side-by-side stands will demonstrate the latest technology and customised workflow to suit all business requirements from input to output in order to meet the demands of clients both now and in the future.

    “Visitors will experience the full spectrum of offerings, from seeing a job submitted into workflow, to being proofed on the screen and printed on digital and offset presses, and then finally being finished to a high specification,” explains David Procter.

    The latest offerings from Kodak to be on display at PrintEx will be the Kodak NexPress SE Digital Colour Production press with full upgrade to the latest NexPress SX Digital Colour platform incorporating the long sheet feeder, the latest release of Kodak Prinergy workflow and Insite portal solutions.

    Heidelberg will demonstrate capabilities across prepress workflow, digital and offset printing, and finishing solutions at PrintEx; profiling how these elements link together to best streamline the printing process. On display will be the latest Suprasetter CTP device with Prinect Workflow, a Speedmaster SM52 Anicolor Press, the new Polar 80 and 66 Guillotines and Stahl folding equipment.

    Konica Minolta will showcase a refreshed product line up at PrintEx. As examples of the most cutting edge digital technology available in the marketplace, the stand will profile how they work in parallel with offset printers and integrate seamlessly in a commercial printing environment.

    For the first time at an Australian trade show, the bizhub PRESS C6000 Professional, bizhub PRESS C7000 Production and bizhub PRESS C8000 will be featured. In addition the new bizhub PRESS C70hc will be unveiled, with the bizhub PRO 1200 and bizhub PRESS C7000 PROx also on stand.

  • Formula for success snaps into place at PrintEx

    In today’s dot.com world, it’s become de rigueur to rely on Google and the internet to find out what you need to know. In a manufacturing business like print, however, there’s no substitute for the ability to see, feel, touch and taste the possibilities at a trade exhibition like PrintEx11.

    PrintEx11 will follow the formula for success set by PacPrint09 and PrintEx07 to deliver the mix of product promotion, demonstrations, education and collaboration which has paid enormous dividends to visitors in the past – with an extended reach and enhanced offering which is set to make this year’s event even more valuable.

    Visitors are expected in Sydney from across Australia and as far afield as New Zealand and other nearby markets, with the vast majority likely to be owners or managers of print and related businesses who consider PrintEx a ‘must-attend’ event.

    Results from PrintEx07 and PacPrint09 suggest that most of those visitors will be there to conduct serious research into new options for their business, with many armed to make purchasing decisions at the show. And it’s the perfect destination to do so.

    Last PrintEx, nearly 80 per cent of visitors reported that they saw something they were likely to buy following the show with the majority of those arranging a quote or appointment during the show, with similar numbers reported after PacPrint two years ago in Melbourne.

    The ability to see the majority of the industry’s leaders showcasing their latest equipment, systems and services under the one roof is what makes PrintEx so valuable to visitors and, for the first time this year, that value will be extended by the exhibition’s co-location with Visual Impact Image Expo.

    The two shows, which PrintEx11 chairman Mitch Mulligan describes as ‘natural partners’, will ensure businesses can access a wide range of ideas and opportunities, making the most of their visit, while the PrintEx Forum Series will provide important educational opportunities to help businesses set their future direction.

    “For some time now, we have experienced an extremely challenging economic environment,” Mulligan points out. “Coupled with the momentous events of recent weeks and months, there will be unprecedented challenges facing the printing industry – and, indeed, business across many different sectors – which must be met with sound strategy, ingenuity and determination.

    “The aim of PrintEx has always been to give print service providers the opportunity to inform themselves about market trends, new technologies and services, and to help them discover ways to diversify their businesses and create new revenue streams,” he says.

    Leading names line up
    The primary drawcard will be the exhibition itself, with leading names on the exhibitor list including Agfa Gevaert, Aldus Engineering, Böttcher Australia, Canon, CPI, Currie Group, Cyber, Dainippon Screen, Ferrostaal Australia, Fuji Xerox Australia and Fujifilm Australia, Ferag, Ferrostaal, GBC Australia, Heidelberg Australia, iMedia Imaging Supplies, Konica Minolta, Kodak, KBA and manroland Australasia.

    As well as the latest solutions in printing, there will be a range of workflow and management solutions on show from market leaders including Dainippon Screen, Esko Artwork, Hexicom Software, OneVision Software, Optimus, Price Wizard, PRISM, Quote & Print and Tharstern among others, with many promising new releases and improved offerings at the show.

    The finishing sector has not been forgotten, with leading names like Müller Martini Australia, Renz Masterbind, Paper Handling Equipment, Hilton Plastic Laminating, Twin Loop Binding, MailPack and MiniPack and newcomer Finishing and Bindery (FAB) Equipment all planning to be at the show.

    A number of these exhibitors have indicated their intention to show improved and upgraded products for the first time at the show, with several planning the debut of completely new offerings at PrintEx11, ensuring Australian print service providers remain at the forefront of technology.

    As well as this full house of exhibitors showcasing the very latest equipment, systems, services and solutions for print and graphic communications businesses, PrintEx11 will feature the now-familiar Forum Series which this year will focus on strategies for future success – creativity, innovation and ways to bring print into the cross-media mix.

    Plus, in an unprecedented move, associations and organisations from all sectors of the industry will co-operate to showcase print and demonstrate its integral – and indispensable – role in everyday life. The display will be an ideal place for print service providers to bring their clients to demonstrate the possibilities offered by print, view some of the most exciting and inspiring print in the country today, and inspire them to build more print into their marketing mix.

    In short, says Mulligan, PrintEx11 will have ‘something for everyone’ and will provide an important venue for information, education and communication which will be vital not only to the success of individual businesses but of the industry as a whole.

    “PrintEx11 comes at the ideal time to give our industry much needed inspiration and information to face these incredibly challenging times, and to educate, inspire and excite key target markets about the medium of print,” he says.

    “The ability to reconnect these decision makers with print, together with the new technologies, business solutions, ideas and strategies which printers can find at Darling Harbour this May, could well prove the key to a successful future.”