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Die maker RotoMetrics merges with Electro

Thursday, 09 March 2017
By Print 21 Online Article

US-owned die maker RotoMetrics – which operates a precision rotary tooling factory in Melbourne – has merged with German-based Electro Optic, an inventor and manufacturer of innovative flexible die technologies.

The deal brings together two of the label and printing industry’s major brands to create the world’s leading precision rotary tooling company, says Bob Spiller, CEO of RotoMetrics.

RotoMetrics CEO Bob Spiller and Electro Optic CEO Erwin Lindl celebrate the merger

“RotoMetrics has been continuously improving our flexible die technology, and we feel the merger is the perfect way to accelerate this product improvement to better serve customers and offer the most superior flexible die product portfolio on the market.

Electro Optic invented flexible die technologies that opened the door to converting progressively thinner liner substrates, reducing costs and environmental waste, while also advancing surface treatments for the longest running thermal transfer applications.

“Electro Optic has been growing rapidly and we will be able to realise our vision of stronger global distribution and more rapidly implement our philosophy of superior customer service with RotoMetrics’ international footprint and strong financial backing,” says Erwin Lindl, CEO of Electro Optic.

RotoMetrics offers a comprehensive precision converting product line that includes precision rotary dies (flexible and solid dies), magnetic cylinders, adjustable anvils, print cylinders, print sleeves, and accessories designed to maximize press productivity. The company will continue to operate from its global headquarters in St. Louis, Missouri, with supporting offices across the globe and manufacturing operations in the UK, Australia, SE Asia and Brazil.

Electro Optic, established in 1990, will continue operations at its headquarters in Großmehring, Germany where it runs a highly automated state-of-the-art production environment that builds on die cutting technology by investing in R&D and manufacturing processes.

RotoMetrics plant at Broadmeadows, Victoria



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