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Drupa Snooper – visitors down 20% but business is booming

Monday, 14 May 2012
By Andy McCourt
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Addressing the mid-drupa press gathering, drupa President Bernard Schreier revealed that 170,000 visitors had passed through the turnstiles; an expected drop from the same time in 2008 of 20%. However, there is no doubt that purse strings have loosened and many millions of dollars in sales are being made.

“drupa once again demonstrates its outstanding function as a sales fair, a source of ideas and a platform for the exchange of soloutions and successful business models,” noted Schreier. He went on to describe the striking increase in numbers of visitors from Latin America, Africa and other emerging markets, which to some degree has compensated the drop in European and North American numbers.

The number of visitors who tick the ‘Senior Management’ Box on registration is up 4% – an indication of decision-making and perhaps why the order books are filling fast.

Here are a few indicators of just how post-GFC affected print media is re-equiping.

  • GOSS – Every press on the stand carries a Sold sticker – naming the customer
  • HP – As many as ten of the new B2 digital presses could be headed our way.
  • KBA – A delighted Dave Lewis said he had signed or was about to sign 3 major sheetfed orders. Most of KBA’s show equipment carried Sold stickers
  • LANDA – Nanographic presses won’t ship until early 2013 but the cash register is ringing with orders, letters of intent and deposits. The 200-seat presentation theatre runs 5 shows daily and all are booked out, so Landa has had to relay the show (and what a show!) to a giant screen outside where another 800 people stand riveted to the launch.
  • HEIDELBERG must be singing Hei-Dee-Hi with all the orders, some from European and USA customers who can no longer delay re-equiping
  • MANROLAND – is back stongly for both sheetfed and web – and digital! Orders galore with a major Australian one to be revealed soon
  • MGI – A mind bogglingly busy stand with every staff member rushed off their feet. All show equipment is sold except for the prototype AlphaJet B2 machine. Every time an order is signed, a bell is rung and it has clanged regularly whenever I have been near.
  • CRUSE – A high-end 3D scanner for texture scanning, artworks etc. There is one only in Australia at CIE Elle Imaging. Cruse‘s show machine had 3 sold stickers – all to China.
  • DURST – Has sold several of its new Tau narrow web inkjet UV presses
  • SCREEN – Their fastest high volume inkjet, the TruePress Jet520ZZ sold to Italy and the first order for the super-fast flatbed UV Truepress Jet 1632UV is going to the UK.
  • SERENDIPITY SOFTWARE – Our very own Bob Murphy and Peter Skarpesis are delighted with the response to their latest Black Magic Rip version and especially Veripress press-side soft proofing that even simulates show-through on lighter stocks.

Pictured: Peter Skarpesis and Bob Murphy of Serendipity Software –going great at drupa

I could go on but you get the message. Although the Asians, Russians and South Americans are spending big, orders are flowing again to major European countries – and Australia/New Zealand.

Its only halfway at drupa 2012 but the visitors are not doing anything by halves – this is a re-investment show and the mood is very positive all over.

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