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drupa sticks with ‘proven’ four-year cycle

Wednesday, 08 June 2016
By Print 21 Online Article

drupa 2016

Trade show drupa has dropped its contentious plan to switch to a three-year cycle after a wave of objections from leading exhibitors.

The world’s biggest and most important trade fair for print and crossmedia solutions sticks to its proven four-year cycle and will be held again in Düsseldorf from Tuesday, 23 June, to Friday, 3 July 2020, said a statement from drupa organisers Messe Düsseldorf. With this decision, Messe Düsseldorf is responding to the numerous demands voiced by exhibiting industry players.  

Werner Dornscheidt, president & CEO of Messe Düsseldorf, said: “The current drupa, with its outstanding business deals and positive atmosphere really stands out and has made one thing perfectly clear: its USP (Unique Selling Point) are the production lines and are in full operation here. This is one of the reasons why drupa is such a beacon. Precisely this investment – this is what many representatives of the exhibitor community have assured us over the past few days here – they want to be at and with drupa in the future, their No. 1 international industry platform. Therefore, in the interest of our customers and international markets, drupa will stick to its 4-year cycle.”

1,837 exhibitors from 54 countries are currently showcasing innovations and applications for print and cross-media solutions in Düsseldorf’s 19 exhibition halls.

More than 200,000 visitors from 183 countries have visited the world’s biggest trade fair in the print and media industry since day one of the event, which continues until 10 June.

HP hall, drupa 2016 (photo: Andy McCourt)





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