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Dutch print portal opens in ANZ

Wednesday, 06 February 2019
By Wayne Robinson

Latest online entrant: Happyprinting in ANZ with SMP

A Dutch online print portal is setting up in the ANZ market, with Happyprinting signing a franchise deal for Kiwi print broker SMP Solutions.

Established in the Netherlands two years ago, Happyprinting is looking for overseas expansion, and has also signed up with a Korean printer. SMP Solutions operates out of Auckland and Wellington, and has a Sydney office. It began broking a decade ago.

The economics are interesting, as it means clients will effectively be going through two middlemen – SMP and Happyprinting – with two margins to add on to the actual print bill.

The new online Happyprinting portal is entering a crowded market, with Vistaprint the market leader in online retail print solutions, and many local print businesses, including well-known franchise brands like Snap, having their own retail online presence. In addition many print brokers and print businesses use white label portals from the big trade printers for an online presence.

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